Zegna Brand
Zegna Opens New Saint Moritz Store
Luxferity, 06.12.2023
Zegna's New Store in Saint Moritz
Leading luxury menswear brand ZEGNA announced the opening of a new store in the Swiss luxury resort of Saint Moritz. The surrounding Engadin valley also inspires the latest evolution of the brand’s iconic Triple Stitch Shoe — the Triple Stitch Vetta.
Located at Via Serlas in the heart of Saint Moritz, the new ZEGNA store perfectly epitomises the resetting of the brand’s identity under the artistic direction of Alessandro Sartori. Following a clear agenda which prioritizes the style needs of modern men, Sartori’s reset focusses on bringing a progressive spin to notions of traditional craftsmanship and versatility.
Following a ‘mountain resort’ concept, the 75m2 store offers a curated selection of ZEGNA’s Luxury Leisurewear and Luxury Outdoor wardrobes, which are ideal for enjoying the open-air lifestyle of which the region is renowned. Featuring Oasi Cashmere — the fibres of which ZEGNA commits to certifying as 100% traceable by 2024 — the brand’s Luxury Outdoor collection celebrates the natural world through a palette of earthy colours across cosy knitwear, practical layers and luxurious outerwear with innovative weather-proof finishes.
This ethos also sees the release of ZEGNA’s new Triple Stitch Vetta, which are named after the Italian for ‘peak’. The Triple Stitch Vetta are the latest evolution of ZEGNA’s iconic Triple Stitch Luxury Leisurewear Shoes and are inspired by the Alpine landscape that unites Saint Moritz and Oasi Zegna natural territory — the 100km2 home of ZEGNA’s values in northern Italy. Ideal for weathering cool-weather conditions in the mountains and city alike, the Triple Stitch Vetta are set on an innovative Vibram Artic Grip Sole and crafted from the finest materials, including deerskin and suede.
In line with Sartori’s new style agenda — which prioritizes contemporary design principles — the practical and luxurious shopping atmosphere of ZEGNA’s Saint Moritz store mirrors a dynamic brand strategy that has resulted in the brand’s redefined Luxury Leisurewear and Luxury Outdoor wardrobes.
