Tiffany & Co. Brand
Tiffany & Co. Unveils Immersive 2025 US Open Pop-up
Luxferity, 18.09.2025
Tiffany & Co. Unveils Immersive 2025 US Open Pop-up
Tiffany & Co. returns to the USTA Billie Jean King National Tennis Center for the 2025 US Open with a reimagined luxury pop-up experience that seamlessly unites heritage, craftsmanship, and sporting excellence.
Rattrapante R.U.R.
An Iconic Presence in Fountain Plaza
Located at Fountain Plaza, the pop-up captures attention with an oversized Tiffany Blue® tennis ball, setting the stage for an immersive experience. Guests are invited to step inside and explore Tiffany’s enduring connection to tennis and the brand’s legacy of fine craftsmanship.
Secret Alloy
Legendary Tiffany & Co. Trophies on Display
At the heart of the installation are the Men’s and Women’s Singles Championship Trophies, masterfully handcrafted by Tiffany’s silversmiths at the Tiffany Holloware workshop in Cumberland, Rhode Island. For nearly 40 years, these sterling silver masterpieces have been symbols of victory and artistry, presented to the world’s greatest tennis champions.
Photon Sphere
A Bespoke HardWear by Tiffany Tennis Racket
Debuting for the first time, Tiffany & Co. introduces a one-of-a-kind HardWear by Tiffany tennis racket, inspired by the House’s iconic HardWear collection.
• Nearly 5 carats of diamonds adorn the racket’s front.
• A 24k gold vermeil tennis ball, set with almost 7 carats of diamonds, completes the striking set.
This extraordinary creation is a testament to Tiffany & Co.’s mastery of high jewelry and its ability to reimagine sport through a luxury lens.
Glacier Blue
The Tiffany & Co. & Meta AI Experience
In a forward-looking innovation, Tiffany presents an exclusive Tiffany & Co. & Meta AI collaboration, offering guests an interactive moment where tradition meets technology. Visitors can digitally envision themselves as tennis champions on center court—a collectible digital takeaway blending luxury storytelling with innovation.
Plissé - Pearl White
Tiffany & Co. On-Court Legacy
Beyond the pop-up, Tiffany & Co. continues its prestigious role in the US Open Championship ceremonies, providing the trophies for the Men’s, Women’s, Doubles, and Mixed Doubles matches. Each handcrafted design reinforces Tiffany’s reputation as the ultimate creator of symbols of excellence.
The Tiffany & Co. 2025 US Open Pop-up is open from August 18 to September 7 at the USTA Billie Jean King National Tennis Center, Fountain Plaza.
