Tiffany & Co. Brand
Tiffany & Co. 2025 Holiday Campaign Celebrates Love As Luxury
Luxferity, 01.12.2025
Tiffany & Co. 2025 Holiday Campaign: Love Is the Ultimate Gift
In a masterstroke of cinematic storytelling and luxury branding, Tiffany & Co. unveils its 2025 holiday campaign, Love Is a Gift, starring global House ambassador Anya Taylor-Joy. Captured in the heart of Los Angeles, the campaign combines the visionary direction of Jonas Lindstroem with the photographic artistry of Carlijn Jacobs, translating Tiffany’s signature elegance into an evocative holiday narrative.
Elie Saab Leather Bag (Cerulean Blue)
From the bustling streets of New York City — the brand’s historic birthplace — to London and Tokyo, Anya’s journey illuminates the many dimensions of love. Across cultures and continents, the iconic Tiffany Blue Boxes emerge as emblems of heartfelt connection and generosity, reinforcing Tiffany & Co.’s status as the ultimate destination for luxury gifting.
Elie Saab Leather Bag (Diana Red)
The campaign showcases beloved designs from the HardWear, Lock, T, and Knot collections — along with the newly introduced Bird on a Rock series. Anya’s graceful unfurling of the white satin ribbon — the campaign’s central motif — guides viewers through moments of romantic, familial, and self-love. The film concludes on New York’s snow-dusted streets, with Anya’s voice-over underscoring the brand’s timeless message: “Love, in all its facets, is the most precious gift of all.”
Elie Saab Leather Bag (Black)
This evolution builds on Tiffany’s own tradition of storytelling through jewellery: for example, the 2024 holiday campaign also starred Anya Taylor-Joy in a snow‑dusted Manhattan, celebrating lasting elegance and love since 1837. Read more.
Elie Saab Leather Bag (Gold)
A Cinematic Holiday Journey
The 2025 campaign represents Tiffany & Co.’s continued commitment to merging luxury with narrative — a hallmark of its most memorable campaigns. Each frame, each ribbon, and every Tiffany Blue Box captures the artistry and precision for which the House is globally celebrated. Those who appreciated previous campaigns such as “About Love” or “Lose Yourself In Love” will recognize the same blend of grandeur and intimacy. About Love campaign | Lose Yourself In Love.
Elie Saab Leather Bag (Marisa Green)
Tiffany Icons Reimagined for 2025
From the architectural boldness of Tiffany HardWear to the timeless allure of Bird on a Rock, the new campaign reaffirms the enduring desirability of Tiffany jewellery. These pieces are more than accessories — they are statements of connection, elegance, and heritage. Collectors and lovers alike will see how the House continues to evolve while remaining rooted in its iconic DNA, much like in the 2023 “This Is Tiffany” campaign. This Is Tiffany.
Elie Saab Leather Bag (Nude)
Global Celebration of Love
As Anya traverses New York, London, and Tokyo, the campaign embodies a universal message: love transcends borders. Tiffany & Co.’s approach blends aspirational luxury with emotional storytelling, making every Tiffany Blue Box a symbol of connection and devotion.
Borsalino X Elie Saab Nila Hat (Black)
Sustainability, Craftsmanship & Legacy
Beyond glamour and storytelling, Tiffany & Co. remains committed to craftsmanship, ethical sourcing, and responsible production. The House’s legacy of mastering diamond cutting and jewellery fabrication ensures that each piece not only tells a story — it embodies a promise of quality and timelessness. This commitment resonates with Tiffany’s broader brand values, as covered extensively by Luxferity in previous brand features.
Borsalino X Elie Saab Nila Hat (Rose Mist)
Borsalino X Elie Saab Nila Hat (White)
