Tiffany & Co. Brand


Tiffany & Co. Unveils The Groundbreaking Tiffany Titan By Pharrell Williams Collection

Luxferity, 21.08.2025

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In a daring collaboration that redefines luxury and individuality, Tiffany & Co. has revealed the highly anticipated Tiffany Titan by Pharrell Williams collection. The new line combines innovative design, masterful craftsmanship, and a fearless spirit, drawing inspiration from both the mythical power of Poseidon’s trident and Pharrell’s unique creative vision.

Tiffany & Co. Unveils The Groundbreaking Tiffany Titan By Pharrell Williams Collection

A Bold New Chapter in Fine Jewelry Design

The Tiffany Titan collection, designed by Grammy-winning artist Pharrell Williams, is more than just a jewelry line—it is a manifestation of power, energy, and limitless expression. True to the House's heritage of fine jewelry craftsmanship, this collection pushes the boundaries of traditional design, embracing a bold aesthetic that is as much about attitude as it is about artistry.

Inspired by the mythological figure Poseidon, the collection’s centerpiece motif—the trident—becomes a symbol of fearless individuality. A striking contrast of sharp edges and soft curves in the designs conveys a tension between opposites, creating an arresting visual harmony. According to Alexandre Arnault, Executive Vice President of Product, Communications, and Industrial at Tiffany & Co., the collection perfectly captures the essence of Pharrell’s creative genius and the House's timeless commitment to flawless craftsmanship.

“The Tiffany Titan by Pharrell Williams collection defies the conventions of fine jewelry,”Arnault states. “It embodies the creative energy and unique perspective that Pharrell brings, while honoring Tiffany & Co.’s legacy of excellence.”

Tiffany & Co. Unveils The Groundbreaking Tiffany Titan By Pharrell Williams Collection

Jewelry That Tells a Story: The Titan Inspiration

At the heart of the Tiffany Titan collection is an exploration of mythology and personal identity. The name “Titan” evokes the legendary rulers of the sea and the ancient power of Poseidon, conjuring images of uncontrollable forcesand unwavering strength. For Pharrell, this inspiration is personal—rooted in his childhood memories of growing up in Virginia Beach, a place he refers to as his “Atlantis.”

Pharrell describes the collection as a “physical manifestation of beauty in blackness,” with the use of black titaniumbeing a key element in achieving this vision. “I’m very inspired by water,” he adds. “The titanium, with its reflective properties, serves as a contrast to traditional jewelry materials, creating a striking visual effect that is both subtle and powerful.”

Unprecedented Craftsmanship and Innovative Materials

The Tiffany Titan by Pharrell Williams collection features an eclectic mix of 18k yellow gold and black titanium, creating a stunning juxtaposition between classic luxury and modern innovation. The designs—ranging from necklacesand earrings to bracelets and rings—are defined by sharp, spear-like spikes, evoking the power of the trident while maintaining a sense of sophistication and finesse. This punk-inspired spirit is balanced with the House’s signature attention to detail, resulting in pieces that challenge the status quo.

Tiffany & Co. Unveils The Groundbreaking Tiffany Titan By Pharrell Williams Collection

A key design feature of the collection is the reverse-set diamonds—a reimagining of the traditional diamond setting that exposes the diamond’s pavilion, allowing for maximum brilliance. The clever use of titanium, known for its subdued reflective qualities, contrasts beautifully with the vibrant sparkle of the diamonds, producing a visual statement that is as daring as it is luxurious.

Each piece in the collection has been crafted with technical precision to move gracefully with the wearer, further highlighting Tiffany’s dedication to the art of fine jewelry craftsmanship. Whether a statement necklace or an everyday bracelet, these designs are intended to become an extension of the wearer’s own strength and presence.

Exclusivity and Availability

The Tiffany Titan by Pharrell Williams collection is available for purchase on Tiffany.com and at Tiffany & Co. boutiques worldwide, including the iconic Landmark store in New York City. With its cutting-edge designs and elevated materials, the collection is set to become a defining moment in luxury jewelry, captivating collectors and connoisseurs around the globe.

Tiffany & Co. Unveils The Groundbreaking Tiffany Titan By Pharrell Williams Collection

The Intersection of Luxury and Innovation

As Pharrell Williams continues to redefine creativity and culture, his collaboration with Tiffany & Co. represents a new era in luxury jewelry design—one that embraces boldness, innovation, and the power of self-expression. Whether you're drawn to the mythological inspiration, the groundbreaking use of materials, or the unmatched craftsmanship, the Tiffany Titan collection promises to be a timeless addition to any jewelry collection.

The fusion of luxury, artistry, and individuality found in the Tiffany Titan by Pharrell Williams collection is destined to set new standards for the future of fine jewelry.