Panerai Brand

Panerai, the Italian high-end watchmaker opens its first boutique at the airport in Hong Kong among the world.

Panerai, the Florentine luxury watchmaker, opened its first worldwide Watch Accessories Room at the Hong Kong Canton Road flagship boutique.

A new Panerai’ stored opened in Xiamen, China.

Panerai is proud to welcome you to its newly reopened Panerai flagship in Ion Orchard.

Officine Panerai invites you to visit its latest boutique, located in The Hyundai Seoul, Seoul’s Biggest Department store, in Korea.

Richemont announced the grand opening of the new Officine Panerai flagship boutique in Beijing’s Parkview Green, with a dazzling pop-up store exhibition of the 2021 novelties in the atrium of the mall

Panerai proudly unveiled its unprecedented flagship store concept named “Modularità Espressiva”.

With the debut of the Panerai Submersible QuarantaQuattro, the 44mm case will become a cornerstone of the iconic collection of Submersible dive watches.

The Panerai Submersible QuarantaQuattro Luna Rossa exhibits a considered balance between elegance and sporty bearing.

The Panerai Submersible QuarantaQuattro eSteel™ is original in more ways than one.

Panerai and Brabus Boost Their Partnership With a Bold New Edition at the 2022 Palma International Boat Show.

Produced in a special edition of 1,500 pieces, the Luminor Luna Rossa exhibits a bracingly fresh character, offering a modern interpretation of nautical style.

Situated at Bahnhofstrasse 32, in one of the most prestigious streets in Switzerland, Panerai unveiled the Zurich flagship, the second concept store after Geneva.

The dual time zone watch debuts with new design features.

The moon phase is the first complication in the Luminor Due line.

The Partnership Sets Its Sights On Sustainability Targets.

For the first time Panerai offers a watch with a gold case and bracelet.

Panerai opened the doors to a brand-new boutique right in the heart of Basel in partnership with leading watches and jewellery retailer Seiler Juwelier.

The Panerai Submersible S BRABUS Verde Militare Edition is powered by a movement established on the foundation of the P.4000 caliber.

Panerai presents the contemporary Radiomir Quaranta in Goldtech™ at Watches & Wonders 2023.

A new complication for Panerai and its legendary Radiomir collection.

Panerai introduces an exciting timepiece featuring neverbefore- seen details from the Maison.

Panerai introduces a contemporary reinterpretation in tribute to its legendary Radiomir Collection.

All-new pastel color ways mark a first for Panerai in a modern key.

Panerai unveils Casa Panerai its largest boutique ever in the heart of New York City.

Panerai celebrates the anniversary of the Radiomir prototype with a limited-edition that goes back to its roots.

In a historical mid-19th-century building, Panerai unveils its new Casa Panerai, nestled in the heart of Paris at 120 Avenue Des Champs Elysées.

The Luminor Luna Rossa Carbotech will be made available only for 24 hours on 30th November 2023, in a limited 37 pieces to mark the prestigious sailing competition’s 37th edition.

In the heart of a city rich in history, art, and culture, Panerai strengthens its presence with a new boutique in the prestigious Milanese golden triangle.

Panerai as been named the Official Time Keeper of the 61st edition of Salone del Mobile.Milano.

Panerai unveils its Radiomir Quaranta collection in steel and precious versions during Milan Design Week marking the Maison’s debut as an official partner of the 2023 Salone del Mobile.

Panerai reveals the new Submersible Tourbillon GMT Luna Rossa Experience Edition at Watches and Wonders Geneva 2024.

The release represents a strategic alliance of high performance and cutting-edge technology in the shape of a new innovative material, Ti-Ceramitech™.

Launching during Milan Design Week 2024, the Submersible Luna Rossa PAM01579 is inspired by the technical innovation and the indomitable spirit of the sporting event.

Panerai’s new Luminor Dieci Giorni GMT PAM01482: combining heritage and innovation with power reserve expertise.

Panerai shines in Goldtech: introducing its precious metal into the Luminor Quaranta™ BiTempo series.

Panerai unveils the new Submersible Luna Rossa Carbotech™ PAM01563, an emblem of technique and style.

Panerai presents the new Luminor Dieci Giorni GMT ceramica PAM01483 at Watches & Wonders Shanghai 2024: combining traditional heritage and modern innovation with power reserve expertise.

Panerai continues to reinforce its Military DNA with a new elite Navy SEALs-inspired capsule to further its mission of delivering reliable watches.