Panerai Brand
Panerai As The Official Time Keeper Of The 61st Edition Of Salone Del Mobile.Milano
Luxferity, 27.03.2024
Panerai, the manufacturer of luxury timepieces which combines Swiss watchmaking know-how with Italian design, has been named the Official Time Keeper of the 61st edition of Salone del Mobile.Milano, strengthening its historical connection with the international design exhibition that has in the past been the stage of numerous initiatives of the brand with globally renowned artists and designers.
From 18 to 23 April 2023, Panerai will present its latest novelties at the pulsating heart of Salone del Mobile.Milano, opening up to visitors as well as design and haute horology aficionados, the doors of an innovative pop-up store, conceived by Laboratorio di Idee Panerai and set up, especially for the occasion at Milano Rho Fiera.
The 80 square meters space facing Corso Italia will guide visitors into a discovery journey of the Maison’s legendary story and the universe of its most iconic collections, from new interpretations of the vintage spirit of the Radiomir models, to the submarine world of the Submersible collection, and to the unmistakable Luminor and Luminor Due that has made Panerai an icon of Italian design worldwide with its crown protection device.
Constructed from the same materials that characterize the Panerai boutiques, particularly marble and wood, and with decorative elements reminiscent of the luminance of the watches’ dials, as well as the theme of the new Euroluce edition, the biennial dedicated to lighting, the pop-up store will also feature a lounge bar for delightful daytime breaks and evening aperitivos with an Italian touch.
The immersive experience continues in the Panerai Boutique at Via Montenapoleone 1, which will be animated during the week of the Event in the city.
