MCM And BAPE Reunite For A First-Time Capsule For Lunar New Year

Luxferity, 05.01.2024

The wait is over: German luxury fashion house MCM teams up with renegade Japanese streetwear powerhouse *A BATHING APE^® (BAPE^®) for another highly anticipated capsule for Spring/Summer 2024. Building on the hype of their debut collaboration in 2019, the two iconic brands reunite to redefine the aesthetics & attitude of luxury streetwear, celebrating the Year of the Dragon for Lunar New Year for the first time.

The two ground-breaking brands have been woven into the fabric of music & pop culture over multiple decades – MCM for the logo-embellished bags and luggage worn by the ’70s and ’80s jetset, BAPE^® for the genre-defining apparel born from an era of youthful ’90s indulgence. The latest MCM X BAPE^® Lunar New Year Edition capsule is characterized by a fearless play with pattern, playful graphic applications, and the fusion of BAPE^®’s notorious shark motif with MCM’s signature Visetos. The infamous BAPE STA™ logo becomes the centerpiece of the collaboration and is enveloped with a golden dragon symbolizing unapologetic confidence and irreverent style in the new year.

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The Shark Hoodie, designed in Black & Cognac Visetos, proudly boasts the collaboration logo emblazoned over the monogram as well as the quintessential BAPE^® shark motif, woven over the hood’s exterior. MCM’s most celebrated silhouettes – the Backpack, the Belt Bag, the Crossbody, the Boston, the Weekender, the North- South Tote and the handheld Pouch – undergo a graphic transformation featuring a first-time, transparent rendition of BAPE^®’s renowned camo pattern, debossed in gold over the Visetos in Cognac & Black. Sumptuously detailed, each piece in the collection is adorned with durable gunmetal hardware and boldly rendered with oversized graphics, audacious curvilinear patterns, daring animalistic patches and finished with the brazen collaboration logo.

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"We are pleased to recombine MCM’s rich heritage of artisanship & mobility with the dynamic creativity of BAPE^® for this next drop. Both brands complement one another as they achieved prominence through their natural proximity with the global streetwear movement – MCM finding a renaissance in the New York hip-hop community of the ’80s, and BAPE^® coming of age during the explosion of Tokyo’s Harajuku scene in the ’90s. It is a true celebration of luxury streetwear that captures the essence of the Zeitgeist." - Sabine Brunner, President and Brand & Commercial Officer of MCM.

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“We are excited to join forces again with MCM for a collaboration that merges the best of both worlds. The launch of this capsule collection is an inspiring synergy of style, individuality, and an unbridled spirit of innovation. This sensational collection will elevate the whole luxury streetwear vibe to the next level." - Thomas Hui, Chief Operating Officer of BAPE^®.

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Reflecting an uncompromising commitment to quality craftsmanship & unconventional design, the distinctive capsule is a must-have for fashion enthusiasts and modern streetwear disciples who embrace a seasonless, genderless and ageless approach to style. The long-awaited collaboration will be available on 5 January 2024 in-store and online in selected MCM flagships and BAPE STORE^®. For more information, please visit www.mcmworldwide.com & bape.com.