MCM Unveils Revolutionary Virtual Store Entering The First Luxury Brand Partnership With Caliverse

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German luxury fashion house MCM announced an innovative leap into the metaverse by marking the first luxury brand partnership with Caliverse to set new standards in luxury retail, offering digital nomads around the world an innovative interactive shopping experience.

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At the center of this partnership is the launch of the MCM virtual shop on Caliverse's state-of-the-art Metaverse platform. This immersive shopping environment breaks down boundaries and allows users to seamlessly experience MCM's Spring/Summer 2024 collection across desktops, laptops, mobile devices, tablets, 3D TVs and interactive headsets.

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Through real-time rendering graphics, 3D live synthesis, and AI technology, MCM introduces a dynamic metaverse encounter for consumers to explore, engage and purchase products within an
unparalleled virtual setting. By fusing both physical and virtual interactions, MCM is creating a unique and immersive shopping experience transforming the essence of luxury retail in the digital age.

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"We are excited to blend in MCM's iconic designs with Caliverse's hyper-realis6c visualizations, unlocking innovative ways for consumers to experience and interact with the brand and the new SS24 collection. The launch of the virtual store heralds a pivotal milestone in MCM's strategic progression in being a smart luxury brand, where 'M' signifies Metaverse. This disruptive partnership reinforces MCM's DNA as a leader in luxury fashion, enhancing the consumer experience and setting a new standard for the industry." – Sabine Brunner, President and Brand & Commercial Officer of MCM.

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Caliverse unveiled the launch version of the next generation metaverse platform on the 9^th of January at CES 2024 in Las Vegas. For more information and updates on the latest developments in meta commerce, please visit MCM's official website and Caliverse's platform.

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