Maison Kitsuné Presents ”Daytime Tails” In Collaboration With Designer Olympia Le-Tan

An invitation to a special house party, dress code: feisty. For her follow-up collaboration with Maison Kitsuné, designer Olympia Le-Tan has imagined a collection as suited to lounging around as living it up. Channeling moods of both restlessness and release, the collection comprises clothes that deliver more than wearability; they become expressions of a good time.

Naturally, at this house, the Kitsuné Fox plays host. Look no further than the season’s illustrations by New York artist, Aurel Schmidt, whose meticulous drawings are at once amusing and twisted in nature. Here, she depicts our Iconic Fox carousing with various surprise guests including a cockroach and a rat. These lively scenes appear on core jersey pieces and as an all-over print on pajama-style separates, sending the message that even household pests like to party.

This comes through in the corresponding campaign, photographed by Alice Hawkins, that depicts a crew of friends finding ways to dress up and entertain themselves. Among the key groupings : a reworked Liberty motif in olive green applied to smocked shirtdresses and woven buttonfront tops; workwear coats in versatile Moleskine; and classic cardigans and jumpers – some in fisherman knit, others placed with jacquard graphics – in soft shades of blush, sea foam and powder blue. Often, the pieces are layered nonchalantly to create ensembles that convey cozy cool. An additional statement print features collaged vintage black and white photos that pay homage to Harajuku youth culture from the 1970s. On a jacket trimmed with faux fur, the effect is bold and original.

Accessories are a strong part of this collaboration, as unisex tote bags, trainers, small leather goods and assorted lifestyle trinkets make the ideal backdrop for the season’s prints. A selection of soft wool scarves and beanies can be added to any look, whether staying in or heading out.

Never leave the couch; get up and dance; go straight from bed to a social occasion. These hybrid looks from Maison Kitsuné and designer Olympia Le-Tan bring an offbeat dimension to daily style. The collection will be available online at maisonkitsune.com, at Maison Kitsuné boutiques as well as selected retailers on November 16^th 2022.

About Kitsuné

Created in 2002 by Gildas Loaëc and Masaya Kuroki, Kitsuné offers a unique, inspirational Art de Vivre blending a fashion brand (Maison Kitsuné), music label (Kitsuné Musique) and cafés, roasteries, bars and restaurants (Café Kitsuné). Over the last twenty years, the multi-faceted Paris-meets- Tokyo brand has consistently grown and increased its international influence organically, building a loyal fan base all over the world.

Independent Paris fashion house Maison Kitsuné draws its inspiration from the thread between Paris and Tokyo, offering a wardrobe that subtly blends sharp tailoring, distinct streetwear influences, playfulness and wearable, comfort-focused designs. Since inception, Maison Kitsuné has grown its network of directly owned and operated stores to 38 locations across the world including Paris, New York City, Tokyo, Seoul, Beijing, Los Angeles and Vancouver. The collection is also available online via the brand’s e-commerce site, as well as in more than 400 points of sale worldwide.

Music label Kitsuné Musique’s philosophy has always been about singling out the up-and coming talents about to break through in music. Over the years, Kitsuné Musique has become the first home of now unmissable artists such as Parcels, Two Door Cinema Club, Digitalism and more. If there is a Kitsuné sound, then it’s an incredibly diverse one, led by the passion for talent scouting.

Specialty coffee retailer Café Kitsune pays tribute to the pleasure of enjoying a quality coffee in iconic locations. Created in 2013, Café Kitsuné has grown to a network of 21 cafés across the world including Tokyo, Paris, Seoul, New York City, Beijing and Vancouver, achieving cult status amongst specialty coffee lovers around the world. In 2019, Café Kitsuné has also extended its activities to new business lines, adding roasteries, bars and restaurants to its range.