Maison Kitsuné Brand
Maison Kitsuné Presents Its New Spring-Summer 2024 Collection: Endless Summer
Luxferity, 27.11.2023
For Spring/Summer 2024, Maison Kitsuné explores the concept of an endless summer spent journeying from the city to the beach from the open road to the seaside. Travelling from Tokyo to Chiba; Paris to Biarritz; New York to California, this is a collection that distinctly draws on the multifaceted sensibility that defines the brand, while reimagining classic codes with Maison Kitsuné’s modern perspective and trademark irreverence.
Taking off in the city with a fresh palette of dawn blues and rosebud pinks, the collection opens with a free-spirited exploration of urban essentials: an elevated wardrobe of crisp classics imbued with contemporary nonchalance. Pinstripe cotton shirting is blurred into a new, graduated pattern punctuated with miniscule Fox logos; elsewhere, its clean lines are disrupted by blooming flowers. Effortlessly slouched suiting is cut for an insouciant fit, while clean indigo denims appear gently oversized. In womenswear, colourblocked polos and pleated skirts offer a nod to propriety, but their proportions connote ease.
A new iteration of the baby fox logo appears across knitwear, its fluffy embroidery sweetly refreshed for the season.
As the collection rolls onto the open road, it discovers a Californian spirit – and while hallucinogenic floral prints, patchworked merino knits and workwear silhouettes offer a liberated, vintage sensibility, refined silhouettes and exacting finishes ground the pieces in the modern day. The insignia of road-trips – gas station signage and motel paraphernalia – appear collaged, while shades of tobacco and drifter blue colour the collection.
A new print, the abstract daisy, appears laser-printed across straight denims and topstitched cotton drill in a newly refined take on nostalgia.
The boogie – Maison Kitsuné’s first handbag, debuted last season – appears in alignment with this aesthetic, its contemporary approach to retro codes now interpreted in a baguette proportion.
Arriving at the coast, verdant florals and sunset landscapes take centre stage, resplendent with the laid-back sensibility of sun-bleached jersey and the signifiers of 90s surfwear. Here, summer is in full swing: in menswear, oversized shirting, signature-embossed sliders, and sportswear silhouettes appear as key essentials while, for women, square-toed sandals and spaghetti-strap slip dresses offer the ultimate examples of cool simplicity. The introduction of The Cloud – Maison Kitsune’s new, soft leather baguette handbag – echoes that same spirit in its deconstructed versatility, its pastel shades complementing a palette of lilac, buttercup, and malt.
A new drawstring surf tote bag, roomy and multi-purpose, becomes the perfect bechfront companion.
Finally, we settle in the Hawaiian tropics. Featherlight fabrics – sheer voile shirting and washed cotton shorts – appear alongside floating flowers and paradisical postcards of summer fantasy; sea-foam blue and sunset orange colour the picture. In this chapter, the sentiment of the season is aptly embodied by the famous Fox: he finds his endless summer here, surfboard tucked under his arm, with no return on the endless horizon.
