Maison Francis Kurkdjian Presents Its New Baccarat Rouge 540 Creations: The Alchemy Of Senses

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Baccarat Rouge 540. An enigmatic name that nevertheless is evidence. It was in 2014, on the occasion of Baccarat’s 250^th anniversary, that the collaboration with Maison Francis Kurkdjian saw the light. During their encounter, the secrets behind the iconic golden red color inspired the creation of this unique fragrance. In a stunning metamorphosis, clear crystal gradually fuses with 24-karat gold powder at 540 degrees Celsius (1,004°F) and turns red: it’s the rouge à l’or (golden red). That is how Baccarat Rouge 540 was born.

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First released in a limited-edition series of 250 numbered bottles, the mysterious and addictive sillage of Baccarat Rouge 540 quickly became an obsession. Barely a year later, the fragrance was then revealed in Maison Francis Kurkdjian’s iconic bottle and has since remained a staple of the Maison’s fragrance wardrobe, alongside fresh and floral perfumes such as Aqua Universalis and À la rose, and more intense, luscious scents such as OUD satin mood, and the Gentle Fluidity duo.

Now available as an eau de parfum, extrait de parfum and a rich variety of scented rituals, Maison Francis Kurkdjian looks back at the inspiration behind a creation that is celebrated and loved the world over.

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• A signature fragrance

Baccarat Rouge 540 evokes the density and transparency of crystal around its three inherent breaths: the mineral breath, the breath of fire, and the breath of know-how, as if human hands were conversing with the magic of nature. Like a true alchemy of senses, its graphic, highly condensed olfactory signature delivers floral, ambery, and woody notes inspired by crystal’s transformation process. Airy jasmine facets and intensely radiant saffron carry the mineral notes of ambergris and the woody, lightly spiced tones of red cedar. A unique formula, a subtle and meticulous balance, a mysterious and exceptional creation that has now become an icon.

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Olfactory notes: woody ambery floral
Ingredients: Egyptian Jasmine Grandiflorum, saffron, ambery-woody accord, cedar accord.
- Eau de parfum – natural spray: 200ml (6.8 fl.oz.), 70ml (2.4 fl.oz.), 35ml (1.2 fl.oz.) bottles
- Travel set with the gold Globe Trotter case and 5 x 11ml (0.37 fl.oz.) refills, 3 x 11ml (0.37 fl.oz.) refills
- 70ml (2.4 fl.oz.) scented body oil
- 70ml (2.4 fl.oz.) scented hair mist
- 280g (9.8 oz.) scented candle

• Intensely Rouge

Born of the perfumer’s mastery and time-tested wisdom, Baccarat Rouge 540 extrait de parfum is, for Francis Kurkdjian, the ultimate outcome. The power and radiance of the three breaths that compose the eau de parfum are intensified without betraying the original inspiration. The expert hands that pick Jasmine Grandiflorum from Egypt to transform it into an absolute demonstrate the element of expertise. The breath of fire is enhanced by the powdery, gourmand facets of the bitter almond from Morocco, extracted as an essential oil with an ancestral process. Lastly, the breath of mineral built around the ambergris notes softens on contact with a woody, musky accord.

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With a magnified intensity that awakes the senses, Baccarat Rouge 540 extrait de parfum is also synonymous with preciousness. Its bottle is adorned with a dazzling red color with golden details reminiscent of Baccarat’s legendary color.

Olfactory notes: woody ambery floral
Ingredients: Egyptian Jasmine Grandiflorum, saffron, Moroccan bitter almond, cedar wood, woody-musky accord, and ambergris notes.
- Extrait de parfum – natural spray: 200ml (6.8 fl.oz.), 70ml (2.4 fl.oz.), 35ml (1.2 fl.oz.) bottles
- Travel set with the gold Globe Trotter case and 5 x 11ml (0.37 fl.oz.) refills, 3 x 11ml (0.37 fl.oz.) refills