Maison Francis Kurkdjian Presents Gentle Fluidity - Same Notes, Two Identities

Gentle Fluidity is Maison Francis Kurkdjian’s take on gender identity and a celebration of everyone’s right to express themselves freely.

When signing the Gentle Fluidity duo in 2019, Francis Kurkdjian took a strong creative stance by disrupting the rules of female and male perfumery. The two eaux de parfum have the same name and are composed of the same forty-nine ingredients, but their olfactory identities are decisively different thanks to the masterful dosage of each component, hence surpassing the male-female dichotomy: Gentle fluidity Silver is woody aromatic while gentle Fluidity Gold is musky oriental. Beyond having two distinctive trails, the two fragrances hold distinguishing signs on their typography and colors, gold and silver.

When virtuality becomes a reality

While the first Gentle Fluidity movie - released for the perfume launch in 2019 and realized with Director Cyril Teste and Digital Artist Hugo Arcier - materialized the olfactory creation, this latest campaign embodies the emotion of it, through dance. Francis Kurkdjian practiced ballet until the age of 24 and, for him, it holds several similarities with the world of perfume: the mastery of the space, the concept of equilibrium, the fluidity of movement which must be seamless, like the sequence of the elements in a formula.

This analogy makes even more sense in Gentle Fluidity. A dancer must know how to master a stage with their movements; in the same way that a good perfume occupies the space with its trail. The balance – or imbalance - of the bodies reflects the one of the ingredients in the two formulas. There is something invigorating in ballet and in a pas de deux, a form of reciprocal emulation, where two entities depend on each other to be as one. Gentle Fluidity, like dance, is a completely free and audacious form of expression.

In this new film directed by Neels Castillon, the two dancers, Marion Barbeau (Première Danseuse at the Opéra de Paris) and Kevin Franc, personify the Gentle Fluidity fragrances in an exclusive choreography by Fanny Sage. The fluidity of the dancers’ movements and their complicity mirror the synergy between the ingredients of the two eaux de parfum. Gentle Fluidity is open to total freedom of interpretation; the boundaries between masculine and feminine fragrance are questioned and challenged.

• Gentle Fluidity - Gold edition
  

Gentle Fluidity Gold is an eau de parfum with a generous, enveloping trail. The essence of coriander seeds and an overdose of musk and vanilla, paired with amber woods and essence of juniper berries and nutmeg, draw a radiant and bright silhouette.

Olfactory family: musky oriental
Eau de parfum - natural spray
Suggested retail price:
- 70 ml - 2.4 fl.oz. - 160 €
- 200 ml - 6.8 fl.oz. - 315 €
- 35 ml - 1.2 fl.oz. - 95 €
Points of sale: Maison Francis Kurkdjian online shop, boutiques and licensed retailers.

• Gentle Fluidity - Silver edition

Gentle fluidity Silver leaves a vibrant trail, dominated by nutmeg and amber woods. They are paired with essence of coriander seed, musk, and a vanilla accord, starting out as sweet and enveloping, then becoming stronger with time.

Olfactory family: woody aromatic
Eau de parfum - natural spray
Suggested retail price:
- 70 ml - 2.4 fl.oz. - 160 €
- 200 ml - 6.8 fl.oz. - 315 €
- 35 ml - 1.2 fl.oz. - 95 €
Points of sale: Maison Francis Kurkdjian online shop, boutiques and licensed retailers.