Ganni Presents Its New Pre-Fall 2023 Collection

“The big inspiration this season is my feeling that nature always wins. Lately, I’ve been seeing nature everywhere. I love spotting grass and moss growing up the walls of concrete buildings – to me it’s like secret messages of hope. Someone has been graffitiing bus stops near our home in Copenhagen too, spraying cute flowers. And my four-year-old Rita has discovered the Notes app on my phone, drawing flowers with her fingers. They make me smile. That’s where my head is – where my thoughts wander to. In the studio we were having conversations about what Pre-Fall means as a season. It has a bit of everything isn’t it? Spring, high summer and fall. We were thinking a lot about dresses. At one point we joked about calling it: The best dressed wedding guest collection. Because, honestly what’s better than going to a great party where you feel like you’re wearing the perfect dress for you?” – Ditte Reffstrup, Creative Director, GANNI

“Pre-Fall is a multi-hyphenate season, at the beginning of summer, everything goes from dark to light and it’s all about parties and hanging out with friends, making an effort to look your best.”

According to Ditte Reffstrup, creative director of GANNI, Pre-Fall is a season of multiple facets, encompassing summer, high summer and fall. It is a time for parties and socializing, and dressing up to look your best. The collection reflects this with a range of pieces from summer dresses to swimwear and tailoring. The collection is feminine with colored pearls adorning tops, jackets, dresses and coats. Sequin pieces in a soft light blue shade creates a modern ice-skating princess look, while shiny satin is used in rich and luxurious avocado, black and pink tones. Sportier pieces are crafted in a thin, tech-like material in a deep emerald green, while suiting takes on a 90s energy with pink checked tweed adding a shot of GANNIgirl fun. New shoes signal the transition to a dressier look with strappy and feminine designs replacing sneakers-and-dresses for the #GANNIgirl this season.