Ganni Brand
Ganni Explores Jewellery In Collaboration With Veneda Carter
Luxferity, 13.06.2023
Danish affordable luxury brand GANNI launched a collaboration first with Copenhagenborn, LA-based creative Veneda Carter and her eponymous jewellery label, marking GANNI’s exploration of the category.
A longtime friend and muse of the brand, Veneda Carter has walked several GANNI shows while the collection was revealed on the brands FW23 show in Copenhagen this February. The capsule speaks to their close-knit relationship and common vision. The exclusive three piece collection launches in April 2023 and will be available in select GANNI stores, GANNI.com and VenedaCarter.com.
Born in Copenhagen but having travelled the world for years as a successful model, Veneda epitomises the free and adventurous GANNI Girl spirit that is reflected in her distinctive style. When Veneda relocated to Los Angeles she made waves as head stylist of YEEZY and Kim Kardashian’s day-to-day stylist before turning her focus to independent projects and jewellery. Veneda translates her singular vision into her jewellery where she references and mixes Copenhagen’s timeless and genderless approach to fashion with LA glam and hip hop. The three pieces, a set of hoops, a necklace and a bracelet, are defined by the line’s signature crumpled texture, which lends the jewellery an organic yet futuristic feel. All pieces include a pendant in the shape of the new GANNI butterfly logo. The pieces are crafted from 18ct gold plated sterling silver and the timeless unisex design was made to elevate the everyday look while adding a touch of glam.
“This collaboration is really special to me. I’m so excited to explore jewellery as a category and I love that we are doing it with Veneda. She is a true multihyphenate and a major muse of mine. I love Veneda’s take on our new Butterfly logo, which to me symbolises transformation, freedom and positivity. All characteristics that Veneda embodies with her creativity. She is a total GANNI Girl!” – Ditte Reffstrup, Creative Director, GANNI
“I am so extremely grateful for my first jewellery collaboration with GANNI. Growing up in Copenhagen It only felt right to collaborate with them. I’ve been such a huge fan of the brand
since the start, so it’s an honour to be working together creatively.” – Veneda Carter, Creative Director
Price Range
From 225 GBP / 225 EUR / 295 USD / 1599 DKK
to 425 GBP / 445EUR / 525 USD / 2999DKK