Dolce&Gabbana Brand
With love from Domenico and Stefano - #DGHOLIDAYS 2020 Campaign
Luxferity, 21.12.2020
On the occasion of Holiday 2020, Domenico Dolce and Stefano Gabbana open the doors of their world to reveal the magic hidden in their creations. From accessories to make-up, from jewellery to lifestyle collaborations, every detail is a tale of crafts, traditions and love for Fatto a Mano, straight from the artisans’ hands to yours, the perfect gift.
The #DGHolidays 2020 campaign video is a stop motion project, obtained from studio animations set in the most characteristic locations of the Dolce&Gabbana headquarters in Milan. The small mannequins depicting Domenico Dolce and Stefano Gabbana, the protagonists of this exciting adventure in search of the perfect gift, have been computer-modelled and 3D printed, with body joints specially designed to allow micro-movements. The faces and accessories of the miniatures have been finished and painted by hand, and clothes made to measure in the Dolce&Gabbana tailor workshops.
From the library shelves to the tailors’ workbenches, the action figures of the Designers wander industriously through the various settings, intent on creating the best gifts that magically come to life from sketches, from enchanted books, and ready to make the lucky recipients happy with love.
Two protagonists, many inspirations and gift ideas, sixty seconds of pure magic: the #DGHolidays 2020 campaign transports everyone into the unmistakable universe of the Dolce&Gabbana Holiday Season.