Dolce&Gabbana launches the DG Digital Show project, bringing the excitement of the catwalk to a series of digital fashion shows hosted on the brand’s web and social platforms that will – for the first time – present immediately shoppable Men’s and Women’s Collections, available for purchase in stores and via e-commerce.
Fashion shows blend the uniqueness of the physical experience with the influence of digital reach for global communication. Clothes come to life when worn by models and presented in a dynamic context: the casting, make-up, music, setting, and motion – everything contributes to enhance the message of the collections and to transmit a whole fashion experience.
“Walking In The Street” is the Women’s Collection opening the DG Digital Show project. The unique features of Dolce&Gabbana’s DNA meet a casual and relaxed urban style. A bold mix & match, filled with attention to shapes and proportions, creating looks for different personalities. Exquisitely tailored jackets, boyfriends jeans, sneakers and versatile bags evoke the atmospheres breathed in the 90s, on the streets of the biggest metropolises.