Giorgio Armani Presents Its New Women’s Autumn/Winter Collection 2024/25: Winter Flowers

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A message of grace and hope intertwined with the power and energy of nature and the life cycle of our planet.

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The show opens with model Gina di Bernardo, the timeless face of the 80s and 90s advertising campaigns shot by Aldo Fallai and embodiment of this message. Flowers that bloom even in the depths of winter, heralding beauty and regrowth, adorn the garments in this collection, emphasising their airy, fluid forms and the sense of harmonious elegance that underpins the essence of Giorgio Armani’s work.

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The palette is a range of nocturnal blues, intense blacks and dark greens that are nevertheless radiant and tactile thanks to the shimmer of velvet, satin and technical silks, the intensity of soft wool bouclé and embroidery. Flowers punctuate, add light and colour, accompanied by embroidered dragonflies, also a symbol of hope. The lightweight vertical silhouette is composed of jackets with flared sleeves, long coats and liquid trousers. In the evening, exquisite long dresses trace a slender, poetic figure. It is an impalpable and vibrant vision: a woman blooming in the cold, light on her feet, encased in trainers or low boots, and always present.

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