Giorgio Armani Presents Its New Privé Spring Summer 2024 Collection: Couture En Jeu

_{Promoted in United States}

Fashion is undoubtedly a serious matter for Giorgio Armani but can also represent play, evasion or a moment of suspension. Especially with haute couture, a space in which the designer can indulge in unexpected bursts of creativity.

_{Promoted in Italy}

The collection is profoundly Armani in its open embrace of different cultures and the joy with which it transcends boundaries to explore distant worlds. It is at the same time surprisingly light and playful: the froth of lace, delicate embroidery, finely crafted appliqués and the twirling of thin braids that adorn the hair and graze the shoulders. A wholly imagined journey from West to East: kimono-like robe, full skirts, mermaid dresses, petite bodices, long jackets and trousers that narrow at the bottom and airy and voluminous dresses. A blend of exquisite aqueous tones – pale pinks, jade green, soft blues, gold flashes, midnight and royal blues – is illuminated by the sparkle of embroidery, dematerialised by the weightlessness of lace and enhanced by the opulence of jacquard. A soft vision: the dream of a woman who takes something from every place she visits and makes it her own, if only with her imagination.

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