Giorgio Armani Presents The Giorgio Armani Privé Haute Joaillerie Collection In St. Moritz

Luxferity, 13.12.2023

On Saturday, December 9^th, 2023, Giorgio Armani Neve inaugurated the autumn/winter season in St. Moritz with an event at the Palace Hotel with Giorgio Armani in attendance. Many guests joined for the evening, including journalists, customers and international talents. The event, held against the evocative backdrop of the well-known Swiss resort, was the perfect occasion to premiere the new Giorgio Armani Privé Haute Joaillerie collection.

This was followed by a black Velvet ball that was opened by the band Superfly and continued with a performance by artist Jack Savoretti, who also performed a surprise duet with Gianna Nannini. A DJ set by Graziano Della Nebbia brought the evening to a close.

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The Giorgio Armani Privé jewellery collection, exclusive creations similar to haute couture garments, will be available from 11 to 27 December at the Giorgio Armani boutique in Zurich and from 27 December to 8 January 2024 at the Giorgio Armani boutique in St. Moritz before arriving in Paris for Haute Couture week from 18 to 30 January. The collection will arrive in Milan at the end of January.

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Giorgio Armani Neve will continue its journey around the world with a reinvented concept due to feature at some of Giorgio Armani’s leading international boutiques – Milan, Paris, London, Munich, St. Moritz, Tokyo, Shanghai, Beijing CCP, Shenzhen, Chengdu, Nanjing and New York. To give customers an immersive experience in the Giorgio Armani world, the renowned high-altitude restaurants Alpina Hutte in St. Moritz (until 1 April 2024) and Ideal 1850 in Megève (from 22 December to 24 March) will present a custom set-up with bespoke tables, chairs and art de la table. The staff, attired in created uniforms, will offer cocktails, Armani/Dolci chocolates, and evening DJ sets throughout the season.

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For the occasion, the Group renews its partnership with One Ocean Foundation, an Italian non-profit organization operating internationally for the protection of the marine environment. The objective is to raise awareness about the interconnection between mountain and marine ecosystems. The melting of glaciers, exacerbated by climate change, risks, among other things, releasing persistent organic pollutants accumulated in the ice, thereby threatening the health of the oceans and humanity. The Armani Group actively supports educational initiatives and research projects of the One Ocean Foundation to address these environmental challenges.

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