Armani Brand
Emporio Armani Presents Its New Menswear Fall/Winter 2024-25 Collection: Atlantic
Luxferity, 18.01.2024
The cold and impetuous winter sea. An ocean that connects continents. The ships cutting through it from ports and shipyards, and the characters that populate them: sailors, cabin boys, engineers, and officers. Adventure, in any setting, is a pivotal theme for Emporio Armani, along with absolute open-mindedness.
The collection has a bold spirit, defined by clear silhouettes with broad, well-designed shoulders, ‘anchored’ to the ground by lace-ups with high soles, which become soft boots when combined with gaiters. A lingering sense of harbourside elegance: long coats, abbreviated jackets, trousers with generous volumes and greatcoats for sea crossings.
Promoted in United Arab Emirates
Sailor jackets, in leather too, and hats pay homage to a dress code with enduring charm. Gilets and bibs are worn over jackets and peacoats to increase functionality. Shirts are replaced by tops in the same fabrics as blazers and trousers: a new uniform, monochrome and decisive. Dungarees and oversized rubberised shirts nod to deck work, while beaten wools mix with denim, used here for tailored coats, jackets and trousers.
Tweed motifs, pinstriping and flocking adorn surfaces, always in a single colour. Even the metallic embroidery on jackets, shirts and coats has an adventurous rather than decorative flavour, resembling the incrustations left by the open sea on the keels of ships. The palette is an atlantic mix of navy blue, steel grey, ice white and midnight black.
In the interest of seeking new horizons – equally in the distinction between masculine and feminine – the proposal is completed by a selection of garments adapted and re-proportioned for women with the utmost naturalness as well as typical Armani radicalism. Bags resembling hand luggage, with thick mesh details, and large seabags accompany the crossing, which for women does not preclude stiletto heels.
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