The new Serapian season is a tribute to Milano, where the Maison was born in 1928 and which is a never-ending source of inspiration for Serapian values.
The soul of Milano, its elegant understatement and the outstanding ability of the inhabitants to create, design and innovate, are part of Serapian's narration. New shapes and colours are beautifully described by the shots of the Milanese photographer Guido Taroni in the project #MilanoBySerapian, who pictured twenty friends of the brand interpreting the collection. Either born and raised in Milano or eventually moved to the city, they all share with Serapian the same passion for style, creativity and authenticity. And they led the photographer to their most loved or secret places, in an exciting visual exploration of what being Milanese means. The names of the protagonists are: Amina Marazzi Gandolfi (photographer), Angelica Morandini (lawyer), Claudia D’Arpizio (partner Bain & Company), Derek Castiglioni (landscape designer), Enrica Stabile (vintage dealer), Federico Sigali (interior designer), Ferruccio Laviani (architect), Francesca Mapelli (journalist), Giampiero Bodino (artistic director), Gile Bae (pianist), Guido Taroni (photographer), Imen Boulahrajne (media expert & co-founder Will), Luchino Visconti (entrepreneur) and Sava Bisazza Terracini (communication & events), Luna Bonaccorsi (entrepreneur), Madina Visconti di Modrone (jewellery designer) Marta Sala (interior designer), Micol Sabbadini (jewellery designer), Umberta Gnutti Beretta (philanthropist and entrepreneur).
The Women's collection highlights once again the Mosaico craft with its hand-woven soft nappa stripes. Some symbols of Milano turn into color references, like Nero Brera, recalling the artists' originality in experimenting with bold hues, such as fuchsia, yellow and mint green. Nero Villa Mozart pays homage to the unsurpassed beauty of Serapian's headquarters, where bronze, blush and yellow resemble its precious marbles. Cuoio Prezioso is a marriage of nude, bronze and gold inspired by the extraordinary mosaics of the Galleria Vittorio Emanuele, where the Futuristic cultural movement was born, and which is now celebrated by the orange shades of Arancio Futurista. Then a declaration of love from Serapian to the city comes from Rosso Milanese, a passionate variation on red with touches of white and coral. Nero Brera and Nero Villa Mozart also come with a fringed decor on the hem on both Secret and Mini Secret models, while new shapes get the spotlight: the super light Hobo Secret and the Nano Secret, the micro version of one of the Maison's top sellers, developed in a wide color range. Plus, the Soft Diamante, with a chain strap and soft side folds, and the Soft Pouch, an ultra-light pochette, with two woven leather ties.
Milano is a much-loved muse also for the Men's Collection, with the most prestigious villas in town to become the starting point for the new pattern enlivening the iconic Stepan line and the Evoluzione models, where a carefully hand-crafted leather intarsia combines different shades of grey with white and black. The iconic Mosaico handcraft bears an evocative new color combination called Marea, tide in Italian, where different tones of blue graciously blend into the other to bring a marine dream in the city life.
Finally, there is a special project where Serapian joins forces with Azucena, the Milanese brand created in 1947 by the architects Luigi Caccia Dominioni, Ignazio Gardella and Corrado Corradi Dell'Acqua for bringing together some collections to furnish buildings they had designed. Serapian's artisans enhanced an extraordinary piece of Italian interior design, the Catilina Chair presented in Milano by Caccia Dominioni at the beginning of the 1950s at the Triennale. Serapian and Azucena, both linked to Milano, re-read the iconic chair with a new cushion where the sides are enriched by the Mosaico craft, playing with color combinations from the iconic black & white to touches of fuchsia, mint, red, bronze or Navy blue.
Serapian is the historical luxury leather goods Maison founded in 1928 in Milan by Stefano Serapian. Thanks to its unique creations, the Maison has established itself as an ambassador of Italian craftsmanship and of Milanese elegance. Serapian entered the Richemont Group in 2017.
Founded in 1947 by Luigi Caccia Dominioni, Ignazio Gardella and Corrado Corradi Dell'Acqua, Azucena has always been held in the highest esteem as an Italian brand, combining formal elegance, understated luxury and an aesthetical purity in its collections, all manufactured to the highest standard. B&B Italia acquired the brand in 2018 and has since then preserved and relaunched it with chairs, sofas, tables and lamps, all playing a significant part in the history of Made in Italy design.