Ornare Announces New Showroom In Milan, Marking The Brand’s Entry Into Europe
Luxferity, 22.03.2024
After consolidating its position as a luxury decoration and design standard in international markets such as the United States and the United Arab Emirates, the brand continues to expand and marks its entry into Europe. The new showroom will be inaugurated in April 2024.
Ornare, the international high-end bespoke furniture brand, announces the opening of its first showroom in Europe, located in Milan, Italy. The chosen address is Via Manzoni, 30, in the 18th century Palazzo Gallarati in the prestigious Quadrilatero D'Oro area known for its many high-end brands. The opening is scheduled for April 2024, during Milan Design Week.
The new showroom, which will present the brand's distinctive collections to the European market, represents Ornare's international expansion as a standard in high-end bespoke furniture. The brand already has a presence on the continent for the annual presentation of its innovations during the Salone del Mobile.Milano, one of the largest and most prestigious furniture and design fairs in the world. In 2023, Ornare introduced its Timeless Collection to the public, incorporating charming, sustainable, and eternal solutions. "We have always been present at the Mostra, and we felt there was room for a more consistent presence in Europe," explains Murillo Schattan, CEO and founder.
With a long design tradition from the Renaissance to the present, the Italian city is a center of excellence in architecture, fashion, and design. "Milan's historical heritage contributes to the city's reputation as a benchmark for creativity and aesthetics, so we look forward to presenting our unique creations in this inspiring context," adds Esther Schattan, founding partner.
Recognized for offering furniture of exceptional quality and using advanced production technologies, Ornare's history is marked by a constant path of expansion. The brand has strengthened its presence in the United States, with eight showrooms and four new addresses to open in 2024. "It has been 17 years of constant and structured growth in the American market, one of the most competitive in the world. This reinforces the strength and solidity of the brand," says Murillo. Ornare also has a significant presence in the United Arab Emirates, with a dedicated showroom and the iconic Zaha Hadid project in Dubai.
"This new chapter in Milan represents the further consolidation of our global presence and our commitment to innovation, design, and excellence in all aspects of our business," concludes Esther Schattan.
Brazil is also poised for growth, with fourteen showrooms currently spread across several states and plans to expand further in 2024.
