Franck Muller Opens A Stunning New Boutique In Vietnam

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Franck Muller unveiled its first boutique in Ho Chi Minh City, Vietnam, located along the elegant Le Loi Street, near the Saigon Opera House. True to the brand's aesthetic and exquisite watchmaking philosophy, the boutique’s design is reminiscent of a museum, aiming to immerse customers in the world of Franck Muller and fine watchmaking.

Characterised by a unique glass entrance and ornate display areas, the boutique invites visitors to discover a new interior concept that effortlessly blends sophistication and modernity.

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Inside, the boutique is cleverly divided into three parts, comprising an L-shaped main shopping area across a split level along with an enclosed VIP area. This environment is designed to celebrate Franck Muller's longstanding heritage while also showcasing its future advancements in Haute Horlogerie.

A bold, gold-colored theme dominates the VIP area. The ceiling is adorned with steel cladding in a mirrored finish, enhancing the glamour and creating a duality of space that amplifies its architectural distinction. One wall is adorned with a scalloped pattern, enhanced by half-height, matte-toned, burnt-gold tubes.

An elegant color scheme of taupe, chosen to evoke the travertine stone commonly found on buildings across Europe, is complemented by the signature Franck Muller navy blue.

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More subtle details within the store highlight the artistic mastery involved in the creation of the timepieces, reminding us that these pieces are not just for purchase but for collection. From the ceiling at the store’s core hangs a pendant light in dark-gold colored steel, inspired by the shape of the Grand Central Tourbillon - a high complication novelty introduced in 2021.

The Franck Muller boutique in Vietnam, which embodies unrivalled watchmaking expertise and personalised customer care, now invites all visitors to discover exceptional timepieces.

Visit the Franck Muller Opera View Boutique:

Ground Floor, Opera View

15 Le Loi Street, Ben Nghe Ward, District 1

Ho Chi Minh City, Vietnam