Le Male by Jean Paul Gaultier - 25th anniversary

WHY? JUST BECAUSE.

Just because… from 1984, and his first Men’s Collection with its fetishised naked-backed men, Jean Paul Gaultier has been, in the eyes of the world, season after season, event after event, the ‘enfant terrible’ and the father, of men’s fashion.

Just because… after showing men that they could entertain the traditionally taboo, and that a kilt or a dress could be viril, after having reminded us that in life nothing is black or white, that everything is in between, people, gender, race, culture, high, low, yesterday, today, Jean Paul Gaultier wanted to say all of this in a perfume.

And just because… for two years*, the powdery vanilla voluptuous female fragrance, the female form in glass, and the tin can that embodied his first ever fragrance, took the message from their creator to thousands of women, Jean Paul Gaultier said,“why not?”

And so, here we have… the first male fragrance from Jean Paul Gaultier.

THE MAN WITH THE SAILOR’S TOP.

Who said it was his uniform?

Worn as he wears it, and when he wears it, it’s more like a statement.

The stripes are Jean Paul Gaultier.

The stripes are Le Male, simply as that.

Just as he created from the corseted woman the emblem and the bottle for his female fragrance, Jean Paul Gaultier transforms the man with the sailor’s top into a symbol and a bottle for Le Male.

The man in glass surprises and intrigues.

We hesitate a moment, before we seize it.

Before we take its bold anatomy, before touching the mischievous, lascivious Apollo, almost as if we were perhaps a little inhibited?

The body is blue, some say green and others duck blue or even Prussian blue.

The bottle neck is metallic, with a gun metal finish.

On the spray, a ring suggesting the earring of its creator.

The metal tin can, the other unique symbol of Jean Paul Gaultier fragrance, comes in a new version. Like the bottle, the tin makes it clear that this isn’t just one more EDT “for men”.

A TOUCH OF THE SENSUAL

Reinventing the classic, enrichening it with a new purpose and a double entendre - Jean Paul Gaultier loves nothing more!

For Le Male, to make something other than another EDT for men, he wanted to revisit the traditional lavender of masculine fragrance – with the help of perfumer Francis Kurkdjian.

A strange idea when one thinks that Jean Paul Gaultier’s original idea, a fragrance which evoked the sensuality of a sun-drenched naked body on the beach, a little lick-able, a little louche, to be oneself, to dare.

It starts off fresh. Like an outraged diabolo-menthe that made friends with mugwort, bergamot and cardamom, in order to state things clearly, and tease for what’s to come…

Then there’s lavender, married to orange flower and cinnamon and cumin, are invented lavender, led astray somewhat into a heart that echoes the heart of Jean Paul Gaultier Parfum for women.

Wood, musk, amber, vanilla and tonka beans, the base is fleshy, carnal, skin-loving and stroke-able.

From the head to the heart, from the heart to the base, the pulsating beat of the fragrance, its successive rhythms are each unlike anything else. You start off with a feeling of knowing, and then realise that there is everything to learn. It’s like a life, made up of many lives… or a man who is all men.

Let’s celebrate together 25 years of Le Male’s creation!

#LeMale @jpgaultierofficial