FRAME & Amelia Gray Launch Debut Capsule Collection: Luxe Denim Meets Supermodel Cool
Luxferity, 18.11.2025
In a seamless fusion of LA ease and Parisian sophistication, FRAME announces its first collaboration with Amelia Gray, the next-generation supermodel whose street-style cred has become emblematic of modern cool. This highly anticipated collection marks Gray’s denim design debut, offering a capsule that balances effortless comfort with elevated luxury.
Rubis Big Bang Handbag
Gray, a long-time FRAME ambassador and the face of their Spring/Summer 2024 campaign, describes the collaboration as a personal milestone. “I’ve been a customer and fan of FRAME for so long that designing with them felt like the right moment to finally express what I’ve always looked for in the perfect capsule collection,” Gray shares. “I paid attention to everything — the color, the washes, the fit, the fabric. I wanted pieces that elevate a look without overthinking it — clothes you can wear anywhere, in any moment, and still feel like yourself.”
Space Big Bang Handbag
Denim Reimagined
The collection anchors itself in denim, offering relaxed, baggy fits that echo the off-duty allure of supermodel style. Signature silhouettes include:
- The Gray – elongating and flattering, designed for a chic everyday look.
- The Detour – oversized, low-rise denim for bold street-style statements.
- The Jort – knee-length shorts with an effortless, casual-cool edge.
Bubble Gum Big Bang Handbag
Elevated Outerwear and Statement Pieces
Beyond denim, the collection features a mix of luxe textures and directional designs. Vintage-inspired bombers crafted from broken-in leather or slouchy nylon, voluminous faux-fur outerwear, and barely-there tops merge early-2000s irreverence with contemporary sensuality reminiscent of Kate Moss. Plaid mini skirts paired with zip-front tops and cropped knit ensembles redefine classic sweater sets with a modern, high-fashion sensibility.
Blue Sky Big Bang Handbag
A Collaboration Captured in Iconic Imagery
Shot by Chris Colls in New York City and styled by Gray’s longtime collaborator Mel Ottenberg, the campaign channels the nonchalant confidence of today’s supermodel era. The collection will be available at FRAME stores, frame-store.com, and select global retailers, with price points ranging from $128 to $1,998.
Tweety Big Bang Handbag
FRAME: Where LA Ease Meets Parisian Sophistication
Founded in 2012, FRAME has established itself as a modern luxury brand, celebrated for refined yet effortless style. With over 20 stores worldwide and distribution through leading department stores and boutiques, FRAME continues to bridge California’s relaxed energy with European sophistication, offering timeless yet contemporary collections.
Daktari Big Bang Handbag
Explore the FRAME x Amelia Gray collection today and elevate your wardrobe with pieces designed to define a new era of supermodel style.
Midnight Blue Premier Handbag
Fuschia Premier Handbag
