Tod's Brand
Tod’s Holiday Express: A Journey Of Timeless Italian Luxury
Luxferity, 17.11.2025
This season, Tod’s unveils its Holiday Express campaign—a refined visual narrative set aboard the iconic La Dolce Vita Orient Express, embodying winter travel, tactile sophistication, and quintessential Italian elegance.
Structured Jersey Long Dress
Cinematic Storytelling Meets Craftsmanship
The short film at the heart of Tod’s campaign opens with understated poise. Against the backdrop of La Dolce Vita Orient Express, characters board during the build-up to the festive season, setting the stage for a journey that is as much about connection as it is about style. Subtle irony and warm atmospherics drive the narrative — this isn’t merely about a holiday trip, but a homage to Italian way of life.
Structured Jersey Midi Dress
Tod’s masterfully divides the story into vignettes, each one revealing a new piece from its 2025/26 Holiday Collection: refined outerwear, plush accessories, and winter-ready footwear take their places in the rhythm of the moving train. Through slow, deliberate cinematography, the campaign invites viewers to linger on the textures — from the cocoa shearling to the soft nappa leather — elevating each item from accessory to character.
Flared Jacquard Pants
A Palette of Winter Elegance
Tod’s Holiday Collection is rooted in a tactile philosophy: luxury you feel. The Winter Gommino ankle boot returns, reimagined with a finish suited for colder months, while the classic Gommino loafer re-emphasizes comfort and understated structure.
Jacquard & Silk Shirt
In parallel, the bags in this capsule — notably the Di Bag Folio and T Timeless — are crafted in materials that speak to winter sophistication: buttery suede, plush shearling, and smooth nappa leather. Earth tones contrast with snowy whites, forming a refined color story that harmonizes with the campaign’s winter-train setting.
Stud Embellished Cady Dress
Luxury in Motion
Movement is central to the Holiday Express. As the train glides forward, the garments and accessories respond to light, shadows, and motion — reinforcing Tod’s philosophy that true luxury is a lived, sensory experience. The camera lingers on hands brushing soft leather, coats brushing corridors, and boots pressing softly on plush carpeting.
Jacquard Blazer
This cinematic approach is not just aesthetic — it underscores Tod’s dedication to artisan materials, hand-finished surfaces, and slow, deliberate craftsmanship.
Crytal Embellished Midi Dress
A Nod to Heritage
By placing its seasonal collection aboard a legendary train, Tod’s reaffirms its commitment to storytelling that extends beyond fashion. The Orient Express is more than a backdrop — it’s a metaphor for journey, connection, and the timeless elegance that Tod’s represents. The Holiday Express campaign celebrates Italy’s heritage, its spirit of travel, and the brand’s artisanal DNA.
Silk Shirt (Luscious Red)
Tod’s is not simply launching a holiday capsule — it is telling a story of refinement, movement, and tactility. The collection is available now in Tod’s boutiques and online for the discerning traveler and connoisseur of luxury.
