DoDo Presents “Dreamers Shoot For The Stars” — A Holiday Campaign Illuminated By Imagination
Luxferity, 17.11.2025
DoDo opens the 2025 Holiday Season with a luminous new chapter titled “Dreamers Shoot for the Stars” — a campaign inspired by a rediscovered interview with founder and creative visionary Sergio Silvestris. In that intimate archival moment, Silvestris spoke of staying connected to one’s inner child, a place where the purest dreams are born. Today, this philosophy becomes the guiding light of a campaign that pays homage to the limitless power of imagination.
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Rooted in the brand’s heritage yet directed toward the future, the campaign becomes a poetic invitation to nurture our childlike wonder — to embrace that spark capable of imagining the impossible and transforming it into reality.
Portraits of Wonder: Four Dreamers, One Shared Constellation
At its heart, the campaign brings together four extraordinary individuals whose lives exemplify the art of imagining without limits. Each dreamer represents a unique journey, yet all share the same inner radiance that defines the DoDo spirit.
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- María Gabriela Navarro — Touching the Stars
A Chilean astrophysicist and Italy’s representative for NASA’s James Webb Space Telescope, María Gabriela Navarro grew up dreaming of reaching the cosmos. Her story mirrors the symbolic brilliance of the Planet Charm she wears — a tribute to ambition, exploration, and the eternal pull of curiosity.
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- Fenet Merkebo — The Light of Creative Movement
Ethiopian model Fenet Merkebo expresses herself through movement, fashion, and emotional resonance. Her charm of choice, the Star Charm, becomes an emblem of harmony and interconnectedness — echoing her joyful energy and expressive artistry.
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- John Steiner — Rediscovering Magic
Raised between Paris and Barcelona, magician John Steiner embodies infinite imagination. His world of illusion pairs seamlessly with DoDo’s Moon Charm, a reminder to protect one’s inner mystery and to dare believing in magic again.
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- Aida Caruso — A Lifetime of Reinvention
At 88, teacher and mother of three Aida Caruso continues to redefine life with grace and vitality. Her constellation of DoDo charms — each symbolizing resilience, renewal, and curiosity — reflects the many chapters we can write at any age. She reminds us that “shooting for the stars” is not just a dream but a way of living.
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Together, these dreamers inspire a narrative filled with personal meaning, purpose, and brightness — an invitation to celebrate the dreamer within us all.
A Constellation of Stories: Jewelry as Imagination Made Tangible
The 2025 Holiday Campaign unfolds through evocative portraits, playful storytelling, and a whimsical universe brought to life by sock puppets, symbolic of childhood creativity. DoDo’s iconic charms emerge as talismans of identity, memory, and holiday magic.
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Each charm carries a message: that the dreams whispered under night skies still belong to us — urging us to reach higher and shine brighter.
The Dreamer’s Eye by Philippe Jarrigeon
Captured by acclaimed photographer Philippe Jarrigeon, known globally for his vibrant aesthetic and sophisticated humor, the campaign dances between fantasy and reality. His signature visual language infuses the imagery with vivid color, refined irony, and cinematic surrealism.
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Jarrigeon’s work — spanning international fashion, art, and design — brings a fresh perspective to the DoDo world, elevating the campaign to a dreamlike realm where imagination becomes a visual experience.
DoDo Universe: Celestial Icons of Light, Curiosity & Design
Anchoring the campaign is the DoDo Universe — a collection that transforms celestial symbols into contemporary jewelry designed for layering, mixing, and storytelling.
Crafted in 9K yellow and rose gold, illuminated by brilliant-cut diamonds and deep blue enamel, the pieces radiate a glow that feels both modern and timeless. Earrings and charms glide across a light blue cord with silver end caps, forming modular constellations of personal meaning.
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Stars, moons, and planets become wearable reminders of exploration, reinvention, and boundless imagination. Through them, DoDo celebrates the human instinct to dream — the instinct that shapes our identities, fuels our journeys, and defines our brightest moments.
A Holiday Tribute to the Power of Dreaming
“Dreamers Shoot for the Stars” is more than a campaign — it is a celebration of what it means to imagine, aspire, and create. Through the voices of its dreamers, the artistry of Philippe Jarrigeon, and the luminous beauty of DoDo Universe, the campaign invites us all to rediscover the spark that connects us to our earliest dreams.
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Because in the DoDo world, imagination is not just a memory. It is a living force — a guiding star — reminding us that there is always more to discover, more to become, and more to dream.
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