Every Wish Come True: Graff Unveils Its 2025 Festive Campaign, “I Wish”
Luxferity, 28.10.2025
The House of Graff, synonymous with unparalleled artistry and the world’s most extraordinary diamonds, unveils its new festive campaign, “I Wish.” This season, Graff invites the world into a realm of enchantment and brilliance — a celebration of beauty, craftsmanship, and the magic of winter.
Jersey Long Dress (Absinthe Green)
A Celebration of Winter’s Splendour
Drawing inspiration from the purity of the first snowfall and the warmth of festive light, “I Wish” captures the season’s most captivating emotions through high jewellery creations of exceptional rarity.
Multicolor Sequin Long Dress
Each jewel tells a story: white diamonds glisten like crystalline snowflakes, yellow diamonds radiate golden warmth, and deep green emeralds evoke the timeless serenity of evergreen forests. Together, they embody Graff’s devotion to perfection and passion for the extraordinary.
Embellished Sequins Strapless Dress
Graff’s Contemporary Expression of High Jewellery
At the heart of the campaign lies a dazzling high jewellery suite — a modern interpretation of Graff’s signature craftsmanship. Over 136 carats of Graff diamonds and emeralds illuminate a bold, chain-inspired motif. The inside edge of each link is intricately lined with round pavé emeralds, a subtle yet powerful testament to Graff’s attention to the finest details.
Sequins Halter Long Dress
Another suite, inspired by celestial wonder, features brilliant and baguette-cut diamonds emulating the radiance of shooting stars blazing across a winter night sky. The necklace, earrings, and bracelet together form a constellation of light — a luminous expression of elegance and confidence that defines the Graff woman.
Crytal Embellished Long Dress
The Spirit of Graff: Bold. Hypnotic. Radiant.
Francois Graff, Chief Executive Officer of Graff, remarks:
“The jewellery creations chosen for the 2025 I Wish campaign truly reflect the spirit of Graff: bold, hypnotic and radiant. This festive season, whether you choose to give the gift of Graff or to celebrate adorned in our unique high jewellery, classic diamond designs, or coveted fine jewellery collections, every piece is crafted with the unrivalled expertise, passion and devotion that have defined the House of Graff for 65 years.”
Pleated Knit Long Dress
A Timeless Gift of Brilliance
From majestic high jewellery to refined fine jewellery, each Graff creation becomes a wish fulfilled — a luminous celebration of individuality, love, and the art of giving.
Absinthe Green Crochet Dress
The “I Wish” festive campaign launched globally across Graff’s digital and boutique channels on October 15, 2025, inviting collectors and connoisseurs to experience the season through the lens of timeless beauty.
Swirl Embroidered Cotton Dress
