The First Pop-Up “La Pâtisserie Givenchy” Opened In Xiamen, China

The first Pop-Up “La Pâtisserie Givenchy” opened from April 29th to May 9th in Xiamen, China.

In collaboration with the French brand « L'Éclair de Génie », a range of « Eclairs » inspired by the Prisme Libre Franchise were created for this occasion. 

This pop-up gave customers the opportunity to test out Givenchy Beauty products that were displayed inside “fake” pastry refrigerators and there were also make-up products presented on coffee tables.

This sweet experience was a great opportunity to showcase the popularity of the Prisme Libre products in China.