Balmain Beauty Unveils Four New Eau‑de‑Toilettes
Luxferity, 25.11.2025
Balmain Beauty Introduces Four New Eau‑de‑Toilettes
Balmain Beauty unveils a refined, lighter chapter in its fragrance narrative: four new Eau‑de‑Toilettes — Carbone, Rouge, Bleu Infini, and Blanc Galaxie — each reimagined for daily wear without losing their signature power. This launch marks a meaningful moment: one year after the debut of the Les Éternels de Balmain collection, the house expands its olfactive legacy with a more accessible, yet luxurious, format.
Olivier Rousteing, Creative Director of Balmain, explains: “Our new Eau de Toilettes are lighter, more wearable, more accessible — yet they retain the expressive force of our signature fragrances.” He continues, “What I love most: you can envelop yourself in them and enjoy even more of the scent you adore.”
Flowering Necklace
Teresa Mastrocinque, VP Global Marketing at Balmain Beauty, adds: “These new eaux de toilette give new customers a fresh entry point, and at the same time allow our loyal fans to rediscover their favorite Balmain fragrances in an every‑day way.”
Les Eaux de Toilette: Four Modern Fragrance Interpretations
- Carbone Eau de Toilette: A bold celebration of identity and freedom; delicate white musk meets a dewy, soft rose.
- Rouge Eau de Toilette: Inspired by Los Angeles’s magic hour — lily and white grapefruit in a warm, radiant bouquet.
- Bleu Infini Eau de Toilette: Evoking infinite skies and oceans — aromatic cistus with a salty lichen accord.
- Blanc Galaxie Eau de Toilette: A vibrant citrus explosion of seven citrus notes, highlighted by cédrat and myrtle.
Flowering Earrings
Design: A Modern Homage to Balmain Heritage
The flacons are crafted in clear glass, reflecting lightness and purity, while design details — a ribbed gold collar, slanted label, diamond silhouette with Balmain stripes and PB monogram — pay homage to the historic Élysées 64–83 bottle.
Availability & Pricing
The four Eau‑de‑Toilettes are available in:
- 50 ml — €130 / 135 CHF
- 125 ml — €175 / 182 CHF
Available at Balmain boutiques, balmainbeauty.com, balmainbeauty.eu, and select luxury beauty retailers worldwide.
Elie Saab Leather Bag (Black)
About Balmain Beauty
Launched in 2022 through a partnership between Balmain and The Estée Lauder Companies, Balmain Beauty fuses haute couture heritage with modern fragrance. Olivier Rousteing’s guiding vision shapes the line, rooted in legacy and future-facing creativity.
The first scent collection, Les Éternels de Balmain, debuted in September 2024. The brand is also certified with the Butterfly Mark — reflecting its commitment to ethical, sustainable practices.
Elie Saab Leather Bag (Marisa Green)
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