Zimmermann Opens First Boutique In Zurich’s Historic Old Town

Luxferity, 12.08.2025

Brand news

A Bespoke Expression of Luxury and Heritage in the Heart of Switzerland

Australian luxury fashion house Zimmermann has unveiled its first boutique in Zurich, Switzerland—marking a sophisticated new chapter in the brand’s global journey. Nestled on the corner of Münzplatz and Augustinergasse, two of the city’s most storied and architecturally rich streets, the boutique seamlessly marries Zimmermann’s distinctive aesthetic with Zurich’s enduring heritage.

Positioned within a beautifully restored 19^th-century building, once home to a local butcher shop, the boutique reflects the brand’s deep respect for craftsmanship and history—while redefining the modern luxury retail experience.

Metallic Knit & Tulle Skirt

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A Sensory Journey Through Bespoke Interiors

Designed in collaboration with long-time creative partners Studio McQualter, the boutique exudes contemporary elegance layered with tactile richness and emotional resonance. From the street, six full-height windows offer a graceful first impression—inviting passersby into a world where architectural history meets modern design language.

Crystal Embellished Cady Jumpsuit

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Inside, three interconnected retail spaces are united by terrazzo flooring and high-gloss white walls that continue seamlessly onto the ceiling. These finishes create a sculptural stage for the stainless-steel wardrobes that house the brand’s coveted Ready-to-Wear collections. Each wardrobe is framed by softened edges—an intentional detail that underscores Zimmermann’s commitment to balance and intentional design.

Lace Up Cady Jumpsuit

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Craftsmanship, Contrast, and Curated Beauty

Zimmermann’s approach to boutique design goes far beyond aesthetics—it’s about storytelling, a cultivated tension between past and present. In Zurich, this narrative unfolds through vintage-meets-modern furnishings, bold colour palettes, and artisanal elements that pay tribute to both Swiss and Australian cultures.

Floral Embroidered Sequin Dress (Dark Multicolor)

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The boutique’s lounge area encapsulates this philosophy. Rich brown walls and a plush golden carpet form the backdrop to a 1970s vintage sofa—reupholstered in textured wool for a fresh, tactile feel. A bespoke stone and brass mantelpieceacts as the focal point, complemented by a paneled mirrored wall and crowned with a striking painting by Australian artist Tom Polo. This interplay of textures, tones, and personal touches invites clients into a space that feels intimate, human, and thoroughly refined.

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Even the architectural bones of the space are thoughtfully honoured. A structural beam has been clad in custom timber—a subtle homage to the building’s Swiss heritage—while a minimalist raw aluminium cube spotlights Zimmermann’s growing footwear offering, anchoring the room with a sculptural, contemporary presence.

Elie Saab Leather Bag (Marisa Green)

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Celebrating Relationships, Rooted in Place

“Zurich is a city of contrasts – steeped in history, yet incredibly forward-thinking,” says Nicky Zimmermann, Creative Director and Co-Founder. “I love that our store is in the Old Town, with all its charm and character, but the space itself feels entirely modern. We always look to honour the story of the architecture while making it feel like Zimmermann, and I think this boutique really captures that balance.”

Borsalino X Elie Saab Nila Hat (Rose Mist)

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Indeed, this opening is not just a physical expansion—it’s an invitation to deepen the brand’s relationships with its European clientele. With every bespoke interior element, Zimmermann expresses a commitment to human connection, artistic integrity, and the luxury of time well spent.

Elie Saab Leather Pumps (Powder White)

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Now Open: Spring RTW 25 Collection Debuts in Zurich

The boutique opens with Zimmermann’s highly anticipated Spring Ready-to-Wear 2025 Collection, offering a curated wardrobe of signature silhouettes, feminine tailoring, and intricate craftsmanship. It’s a fitting beginning for a space that honours both the future of fashion and the soul of the past.