Versace Brand
Versace Presents Its New Spring-Summer 2024 Campaign
Luxferity, 19.02.2024
Promoted in Italy
“The power of these incredible women dressed in iconic House silhouettes and fabrics. Loli, Mona, and our
legendary Claudia! This is everything I love in fashion. Of course…. It’s Versace! Versace!”
— Donatella Versace
The Spring-Summer 2024 campaign is a celebration of the new attitude and fresh personalities of contemporary Versace women and men. Leaders of the next generation of fashion talent, including Loli Bahia, Mona Tougaard, and Fernando Lindez, star alongside Claudia Schiffer in images and video which highlight the versatility and power of this new generation’s attitude; its beauty, its empowerment, its elegance, and its future-forward determination.
Claudia with the Medusa ’95 bag
The campaign introduces new Medusa ’95 bags. A unique horizontal tote bag and handbag are defined by a new version of a metal detail featuring the iconic Medusa signifier that debuted in 1995, and a particular and luxurious powder-like leather. In the hands of the campaign’s new generation of stars, these bags can be seen as both a fashion statement of the moment and a design piece full of contemporary beauty, depending on the attitude of the wearer.
Claudia wears a checkerboard summer tweed wool single-breasted hourglass tailored jacket with signature Medusa buttons; matching pencil skirt; Medusa ’95 bag
Loli with Atelier Versace bias checkerboard metal mesh mini dress with crystal, bead, and Barocco thread embroidery border, satin straps with Medusa ’95 hardware, and draped hip
Mona wears metal mesh column dress with draped neckline and high slit; Alia sandals
Loli wears Atelier Versace bias checkerboard metal mesh mini dress with crystal, bead, and Barocco thread embroidery border, satin straps with Medusa ’95 hardware, and draped hip; with Gianni Ribbon pumps
Meng wears checkerboard vichy wool double-breasted tailored coat; silk satin checkerboard shirt; wool tailored pants
Fernando wears double-breasted tailored wool jacket; matching tailored pants; hybrid loafer mules; Cargo pouch