For its Spring-Summer 2022 Denim campaign, Versace Jeans Couture draws inspiration from the playful patchworks and youthful, DIY spirit of the denim collection in a fun and colorful film and series of images.
This season, denim, the core of the brand, has a relaxed and grungy attitude, with vintage inspired stone washes and remastered patchwork styles. Inspired by the collection, the campaign unfolds as a mosaic of colorful portraits in front of backdrops echoing its candy hued color card. The emerging photographer duo from Denmark, Maria and Louise Thornfeldt, captured the stills with their signature soft treatment.
The film unfolds as a colorful and playful mixed media piece, directed by Roberto Colombo, a filmmaker based in London. Through the use of animation and a dreamy soundscape, it conveys the feeling of being within an intimate bubble, able to dream freely in denim.