Schiaparelli Brand
Schiaparelli Unveils Golden Pop-Up At Dubai Mall
Luxferity, 01.12.2025
A Golden Vision Of Haute Parisian Fantasy Arrives In Dubai
Maison Schiaparelli brings the mystique of 21 Place Vendôme to the Middle East with the unveiling of a radiant gold-clad pop-up at Dubai Mall, open from December 1, 2025. For three months, this sculptural installation will transport global visitors into the Maison’s surrealist universe — a realm where couture heritage, artistic imagination, and modern luxury converge.
The pop-up echoes Schiaparelli’s ongoing evolution from haute couture to modern ready-to-wear and accessories — a journey well documented on Luxferity. In the article “Schiaparelli Presents Its First Ready-To-Wear Fall–Winter 2023/24 Collection: Now And Forever”, the house re-imagines classic staples imbued with its signature codes: trompe-l’œil knits, sharp tailoring, sculptural accessories.
The Petit Wave (Stud Embellished)
A Gleaming Architectural Jewel On Fashion Avenue
Nestled within Dubai Mall’s esteemed Fashion Avenue, this pop-up emerges as a luminous architectural marvel — a sculptural “gold box” whose surfaces recall hammered brass, a material emblematic of the Maison. Intricate reliefs of anatomical motifs, keyholes, padlocks and surreal icons shimmer subtly under the light — an aesthetic deeply rooted in the house’s design vocabulary.
This physical space mirrors the Maison’s aesthetic seen in both couture and ready-to-wear — a blend of bold imagination and disciplined craftsmanship. As noted in Luxferity’s coverage of the Spring–Summer 2024 RTW collection, Schiaparelli’s trapunto leather bags and signature “gold toes” on shoes illustrate how the house transforms surrealist whimsy into wearable modern luxury. Spring–Summer 2024 RTW
The Petit Wave (Nude)
Walking into the golden box, visitors are invited into a theatrical setting — part salon, part gallery — where the Maison’s legacy of Parisian elegance meets the grandeur of Dubai’s luxury sensibilities.
A Parisian Journey Beneath Dubai’s Light
Inside the pop-up, Schiaparelli showcases a curated selection from its Fall–Winter 2025 collection: ready-to-wear, leather goods, and bijoux — along with the Maison’s iconic “secret” pieces. Expect sartorial staples reinterpreted through a surrealist lens: sharply tailored jackets, sculpted denim, trompe-l’œil knits, evening dresses, and of course, the emblematic Face and Secret bags.
The Dune
Accessories — from anatomical jewellery to bold golden-hardware handbags and sculptural tailoring — underscore the duality Schiaparelli is known for: classic French rigor infused with joyful extravagance. This philosophy is the same driving force behind the house’s recent collections: as documented in Luxferity’s coverage of the “Esprit de Schiap” RTW line, where sharp tailoring and dramatic eveningwear meet unexpected details like keyholes, measuring-tape motifs, and statement bijoux. Esprit de Schiap RTW FW 2024/25
For those familiar with Schiaparelli’s recent ready-to-wear trajectory — from Fall/Winter 2022/2023 to Spring/Summer 2025 — this pop-up becomes a tangible extension of that world: wearable art, but in a setting designed to enchant and transport. RTW FW 2022/23 and Spring–Summer 2025 “Future Vintage”
The Wave (Beige)
A Limited-Time Immersion Into Surreal Luxury
From December 1, 2025 to February 28, 2026, the Dubai Mall pop-up becomes more than a boutique — it becomes a destination. A place for collectors, curious travellers, and connoisseurs of haute aesthetic to immerse themselves in the house’s idiosyncratic universe.
In this golden microcosm of Schiaparelli, the boundaries between fashion, art, and fantasy blur — offering an emotional, sensory experience. As Schiaparelli’s ready-to-wear journey continues to evolve, this is perhaps the most vivid affirmation of its global expansion: from Paris ateliers to Middle Eastern luxury capitals — a universal language of style, craftsmanship, and imagination.
Elie Saab Leather Bag (Gold)
Whether you seek a signature bag, a sculptural gown, or just a moment of surrealist reverie — the pop-up promises something rare, unforgettable, and inherently Schiaparelli.
Elie Saab Leather Bag (Nude)
