Rolex Brand

The status of Rolex and the unique identity of the brand are products of a history driven by a passion for innovation and a constant quest for excellence.

The Oyster Perpetual Sky-Dweller

Rolex Presents Its New Oyster Perpetual Watch: DAY-DATE 36

“A classic designed for a lady”. So might some describe the Oyster Perpetual Lady-Datejust.

Rolex is releasing the Oyster Perpetual Day-Date 40 in 950 platinum – easily recognizable thanks to its ice-blue dial – with a fluted bezel for the first time.

A new jewel shines on the surface of the sea: for the first time, the Yacht-Master 42 is available in yellow gold.

Rolex is presenting three new versions of the Oyster Perpetual Datejust 31 with striking floral-motif dials.

A tribute to explorers of the skies, the Air-King celebrates the pioneers of aviation and invites wearers to take command of their own destiny.

The divers’ watch that defies the limits.

Rolex is offering the opportunity to purchase from its official retailers pre-owned watches that are certified as authentic and guaranteed by the brand.

The GMT-Master II is available this year in two new versions – yellow Rolesor and 18 ct yellow gold.

Oyster Perpetual Cosmograph Daytona carries the Superlative Chronometer certification, which ensures excellent performance on the wrist.

With legends of the sport announcing emotional returns and talented future stars eager to make their mark against established champions, the 2024 tennis season is full of promise.

Inspired by one of the first Rolex watches fitted with the Perpetual rotor, the Perpetual 1908 is the first member of the Perpetual collection.

The 24-hour hand of the Oyster Perpetual GMT-Master II displays much more than just an alternative time zone.