Rolex Brand
Rolex Unveils The Oyster Perpetual Land-Dweller: A New Icon Of Modern Luxury
Luxferity, 18.08.2025
A Bold Evolution in Swiss Watchmaking Excellence
In a world where heritage meets innovation, Rolex opens a striking new chapter with the launch of the Oyster Perpetual Land-Dweller—a modern timepiece that masterfully balances cutting-edge technology with timeless luxury. Engineered for those who shape their own destiny, the Land-Dweller is a celebration of Swiss watchmaking mastery, showcasing over a century of horological expertise refined to its finest expression.
Mount Erebus Deep Blue Full Rose Gold 5N
Offered in two meticulously designed sizes—36 mm and 40 mm—the Land-Dweller is an emblem of refined power, crafted for urban sophisticates and pioneering spirits alike. With 32 patent applications behind its creation, this luxury timepiece represents not just precision, but also Rolex’s unrelenting pursuit of perfection.
Mount Erebus Deep Blue Rose Gold And Rubber
A Vision of the Future: Design That Reflects Purpose
More than just a new model, the Land-Dweller redefines what an integrated luxury watch can be. Featuring the debut of the Flat Jubilee bracelet, the watch merges form and function with seamless elegance. The bracelet’s flat five-link design is a modern reinterpretation of the iconic Jubilee, first introduced in 1945. With polished center links and satin-finished outer segments, the result is a harmonious silhouette that plays with light and structure, flowing effortlessly into the specially reimagined Oyster case.
Mount Erebus Deep Blue Rose Gold And Alligator
Each component is enhanced with bevelled, polished chamfers, creating a continuous ribbon of brilliance—hallmarks of Rolex’s high-jewelry craftsmanship and obsessive attention to detail. The fluted or diamond-set bezels frame finely textured dials, each graced with a captivating honeycomb motif that blends visual richness with technological sophistication.
Mount Erebus Deep Blue Yellow Gold And Alligator
Three Distinct Models, Infinite Presence
The Land-Dweller debuts in three compelling variations, each a testament to elite materials and refined taste:
- Land-Dweller 40 in White Rolesor (Oystersteel and white gold): Featuring a fluted bezel and crisp white dial with the signature honeycomb motif.
- Land-Dweller 36 in 18 ct Everose Gold: Adorned with 10 baguette-cut diamond hour markers and a bezel set with 44 trapeze-cut diamonds—a radiant embodiment of high-end watch jewelry.
- Land-Dweller 40 in 950 Platinum: Reserved for true connoisseurs, this model flaunts an ice blue dial—exclusive to Rolex platinum watches—paired with a fluted bezel and the sophisticated honeycomb pattern.
Mount Erebus Deep Blue Yellow Gold And Rubber
Each model exudes a distinctive aura, yet all speak to the Rolex philosophy of timeless innovation.
Mount Erebus Deep Blue Full Yellow Gold 2N
Movement Mastery: Introducing Calibre 7135
At the core of the Land-Dweller beats the new Calibre 7135, a high-frequency self-winding mechanical movementcrafted entirely in-house. Beating at 5 Hz (36,000 beats/hour), this state-of-the-art calibre is thinner than most Rolex movements, yet achieves exceptional accuracy, offering a power reserve of approximately 66 hours.
Secret Alloy
Its performance is powered by the revolutionary Dynapulse escapement, made from silicon and designed to optimize energy efficiency with minimal friction. Seven patents protect this escapement alone—an innovation that ensures timekeeping down to a tenth of a second. Complemented by a Syloxi hairspring, ceramic balance staff, and high-resistance brass balance wheel, the 7135 is as beautiful as it is groundbreaking.
Photon Sphere
Through the sapphire case back, wearers can admire the movement's refined decoration, including the exclusive Rolex Côtes de Genève and a cut-out yellow gold oscillating weight.
Glacier Blue
Artistry in Every Detail: The Dial & Display
The honeycomb dial—an interplay of modern aesthetics and artisanal technique—is carved using a femtosecond laser, delivering intricate texture with sculptural precision. The 6 and 9 numerals, inspired by vintage Rolex references, are reimagined with open centers, while new-generation luminous material coats the index markers and hands, offering superior visibility without compromising elegance.
Plissé - Pearl White
Framing the dial is an angled flange that perfectly echoes the dial’s tone, whether in satin-finished white or sunray ice blue. This dedication to tonal harmony reflects the heightened artistry of luxury watchmaking.
Plissé - Rose
Craftsmanship Reimagined: Flat Jubilee Bracelet & Oyster Case
The Flat Jubilee bracelet represents a new era in Rolex design, seamlessly integrating with the Oyster case through a patented attachment system. Its polished chamfered edges mirror those of the case, creating a fluid, sculptural flow. Embedded ceramic inserts reduce wear and enhance durability—testament to Rolex’s innovation in luxury sports watches.
Plissé - Ivory
Each watch is encased in a restyled Oyster case, now with broader fluting and a transparent sapphire case back, offering a rare glimpse into the movement within. Waterproof to 100 metres, it retains Rolex’s hallmark ruggedness, even in its most precious forms—like Everose gold and 950 platinum.
Sashiko Azure S
Superlative Performance: Certified Excellence
True to Rolex tradition, every Land-Dweller is a Superlative Chronometer, certified to exceed COSC standards with a deviation of only −2/+2 seconds per day. This distinction, paired with Rolex’s five-year international guarantee, ensures that the Land-Dweller isn’t just a purchase—it’s an investment in timeless excellence.
Sashiko Pink Lotus S
Embrace the Now. Define the Future.
The Oyster Perpetual Land-Dweller is more than a watch. It is a statement of intent, a companion for those who live purposefully, and a tribute to those who see the present as a launchpad for the future.
Révélation
From bespoke finishes to cutting-edge engineering, Rolex once again demonstrates why it remains the ultimate name in luxury Swiss horology. Whether navigating city skylines or forging new paths, the Land-Dweller is the definitive timepiece for a new generation of trailblazers.
