Paris Saint-Germain And Purnell Kicked Off Lifestyle Partnership With The New Purnell X PSG Limited Edition

The first masterpiece to mark the three-year partnership integrates Paris Saint-Germain’s Eiffel Tower logo inside the mechanism of Purnell’s high velocity tourbillon.

Paris Saint-Germain and Purnell introduced the new Purnell x PSG Escape Limited Edition, the first masterpiece born out of their exciting partnership. Strictly limited to an edition of 11 timepieces, this ultra-exclusive model expresses the lifestyle, emotions and formidable performance that are the hallmarks of Purnell and of France’s most successful sports club.

AN EXCITING NEW “LIFESTYLE” PARTNERSHIP

Purnell has established itself as the maker of high-end, complicated timepieces endowed with the fastest triple-axis tourbillon the world has ever seen. In addition to their next-level performance, Purnell’s timepieces are distinctive for the motion of their rotating Spherion – single or as a pair - in a tourbillon cage that generates high emotion and brings a unique sophistication to high watchmaking.

In a joint statement issued on February 16, 2023, Purnell and Paris Saint-Germain announced the start of a three-year partnership pursuant to which Purnell becomes the official timekeeper and sponsor of the legendary professional football club.

Beyond its superlative technical know-how, Purnell brings to Paris Saint-Germain a style that complements the club’s unique lifestyle positioning and joins the club in fulfilling its promise of bringing powerful experiences to the world.

A TIMEPIECE TO ECHO THE LIFESTYLE PHILOSOPHY OF PARIS SAINT-GERMAIN

To kick off an exciting new adventure that promises to be high in style and performance, Purnell introduced the Purnell x PSG Escape Limited Edition, an advanced mechanical timepiece created especially to complement Paris Saint-Germain’s lifestyle platform.

The expectations were sky-high for the first model that would seal Purnell’s relationship with the club. But Purnell has risen to the challenge by going back to the drawing board: its first bespoke design for the PSG Escape Limited Edition goes well beyond adding a logo or Paris Saint-Germain’s red-white-and-blue club colors to an existing model!

With finesse and attention to detail, Purnell has subtly incorporated into an elegantly monochromatic model, the shape of the Eiffel Tower, proprietary logo of Paris Saint-Germain, and the club’s branded “Fleur de Lys” motif. The bridge and outer cage of the Spherion are now shaped like Paris Saint-Germain’s Eiffel Tower logo. A “Fleur de Lys” tapisserie motif is engraved on the back bridges. The sapphire ring dial, assembled with an Eiffel Tower-shaped bridge in polished titanium, features a Fleur de Lys at six o’clock. The crown’s miniature Eiffel Tower logo straddles a single Fleur de Lys.

The case back is engraved on its circumference with two inscriptions: “PARIS SAINTGERMAIN” and “ICI C’EST PARIS.” The barrels are also engraved with the PSG supporter’s anthem.

Encased in a 48mm polished anthracite titanium case, Purnell x PSG Escape Limited Edition is powered by a hand-winding Caliber P11 movement and a single Spherion. Limited to 11 pieces priced at 390,000 CHF each, this Limited Edition is a truly exclusive masterpiece. Starting today, a worldwide advertising campaign will feature a selection of Paris Saint- Germain’s world-class players including Lionel Messi, Neymar Jr. Marco Verratti, Sergio Ramos and Gianluigi Donnarumma, all sporting Purnell’s new PSG Escape Limited Edition.

Maurizio Mazzocchi, CEO of Purnell, announced: “Purnell’s partnership with Paris Saint-Germain marks a turning point in redefining the lifestyle values that we both embrace. Our new Purnell x PSG Escape Limited Edition will symbolize both the high performance and the French savoir-vivre that PSG stands for. We put our strength together for a fantastic outcome, a watch that will make history.”

Marc Armstrong, Chief Revenue Officer at Paris Saint-Germain, added: “We are thrilled with the Purnell x PSG Escape Limited Edition, the first watch to come out of our partnership with Purnell that embodies world-class performance, fascinating visuals, and that certain Parisian elegance we were looking for. We are delighted to add the Purnell x PSG Escape Limited Edition to our ultra-exclusive lifestyle lineup! This partnership allows us to highlight our core values of excellence, innovation and empowerment.”