Purnell Brand

Purnell As The Official Timekeeper For AS Monaco

Luxferity, 02.02.2022

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Purnell As The Official Timekeeper For AS Monaco

Watchmaking brand Purnell starts the new year as the Official Timekeeper for AS Monaco.

AS Monaco, one of the most esteemed clubs in the world and turning 100 soon, and Purnell rise together with a prestigious partnership.

Rise. Risk. Repeat. A philosophy AS Monaco abides by on the field, and one that matches with Purnell’s “More Future Than Past.” Crafting excellence and bringing a twist to watchmaking partnerships with football.

Purnell Goes Red & White

Founded in 2020 with the goal of bringing the tourbillon to the forefront of avantgarde haute horlogerie, Purnell only associates with the best: master watchmaker Eric Coudray, the World’s Fastest Triple-Axis Tourbillon in the world’s most exclusive watches.

The brand found a natural association with the world of AS Monaco, the football club from the Principality—a place of renown, regard, and elegance.

The partnership between AS Monaco and Purnell will entail an exclusive co-branded timepiece collection, which will be revealed during Spring 2022.

“Monaco is a unique concentration of beauty, prestige and dynamism, just like our masterpieces,” says Maurizio Mazzocchi, CEO of Purnell. “Both our brands are rare jewels in our respective fields, and we recognize ourselves with AS Monaco’s tagline: RISE. RISK. REPEAT.”

Purnell As The Official Timekeeper For AS Monaco

AS Monaco – A Legacy Club

8 league titles, 5 Coupe de France trophies, and almost 100 years of existence—AS Monaco is a jewel in the history of French football. Its roots are firmly anchored within the Principality of Monaco: the club’s home is Stade Louis-II and its instantly recognizable “La Diagonale” jersey was designed by Princess Grace in 1960.

AS Monaco also possesses a strong foothold within the world of football, with legendary players such as Emmanuel Petit, Thierry Henry, and even Kylian Mbappé building their foundations amongst the Red and White team as well as the club’s historic runs in the UEFA Winner’s Cup and UEFA Champion’s League. The association between Purnell & AS Monaco is a proof that both brands share the same quest for perfection on their journey to greatness.

“We are delighted to welcome Purnell to the AS Monaco family,” says Oleg Petrov, Vice-President & CEO of AS Monaco. “Purnell is a brand recognized for its knowhow, its audacity, its sense of innovation and performance, notions that fit perfectly with our philosophy. We are looking forward to this collaboration.”

Purnell As The Official Timekeeper For AS Monaco


Purnell creates watches inspired by movement, performance and mechanical prowess, bringing more future than past to the sphere of haute horlogerie. Established in Geneva since 2020 with headquarters located at the heart of Rue du Rhône, Purnell continues to astonish with its unmistakable Spherion, the World’s Fastest Triple-Axis Tourbillon, created by watchmaking extraordinaire Eric Coudray. The brand conceives highly complicated and mesmerizing tourbillons, 100% Swiss Made. In 2021, the brand partnered with France Football and the Ballon d’OrTM, presenting an exclusive movement also created by Eric Coudray. Excellence and performance govern above all amongst Purnell’s core values.


Purnell As The Official Timekeeper For AS Monaco


AS Monaco is a historic club of the French Championship, founded in 1924. With eight Ligue 1 titles, ten national cups and two European Cup finals (Champions League 2004, European Cup winners cup 1992), AS Monaco has one of the most impressive records in French football and a strong heritage. The famous diagonal jersey created by Princess Grace, the Louis-II Stadium built on the Mediterranean Sea, the tradition of beautiful play and the nurturing of young talents (five French World Champions - T. Henry, D. Trezeguet, E. Petit, L. Thuram and K. Mbappé - are from the Academy) are the markers of a club with a unique situation, focused on excellence.

Cosmopolitan, like the Principality of which it is an ambassador, AS Monaco relies on a brand known throughout the world and followed by a large community of more than 20 million fans on social networks.