Omega Brand
OMEGA Opens Alpine Boutique In Verbier With Exclusive VIP Gala
Luxferity, 05.01.2026
OMEGA Opens Alpine Boutique In Verbier With Exclusive VIP Gala
OMEGA Unveils a New Alpine Boutique Destination in Verbier
In a shimmering celebration of Swiss craftsmanship, alpine grandeur, and luxury culture, OMEGA unveiled its newest boutique in Verbier on December 22, 2025 with a glittering VIP gala that united style leaders, sports icons, and horological enthusiasts under the star‑studded Valais sky. Situated steps from the ski lifts in one of Europe’s most iconic mountain resorts, the boutique’s design blends chalet warmth with contemporary elegance, embodying OMEGA’s heritage of precision and innovation.
Secret Alloy
Luxferity readers have seen OMEGA’s flagship retail evolution — from its expansive boutique at Zurich’s The Circle to this alpine jewel — showcasing how the brand continues to blend architectural flair with immersive retail experiences.
Photon Sphere
“Verbier is the perfect setting for OMEGA. It’s a place of style, adventure, and precision…” — Raynald Aeschlimann
Glacier Blue
Gala Of Style, Sport, and Horological Kinship
The evening’s guest list read like a curated roll call of contemporary culture and alpine excellence, with stars such as Paul Wesley and Swiss icons including Kevin Germanier and Mathilde Gremaud. This ties into OMEGA’s broader narrative of storytelling and artistry, seen in Luxferity’s coverage of the brand’s Enchanted Winter campaign and its evolving Constellation collection.
Plissé - Ivory
Alpine Luxury Meets Swiss Craftsmanship
Verbier’s luxury lifestyle environment — from gourmet culture to alpine adventure — makes it an ideal home for a boutique that celebrates both design and performance. As seen in other Luxferity explorations of modern Swiss watchmaking excellence, including Bvlgari’s innovations, this boutique reflects a dynamic chapter in haute horlogerie.
Plissé - Rose
An Alpine Invitation to Experience OMEGA
This is not just a retail space — it’s an immersive destination for lovers of luxury and alpine elegance alike. With dramatic views and bespoke interiors, OMEGA invites visitors to explore its world.
Address: OMEGA Boutique, Rue de Médran 20, 1936 Verbier | +41 27 775 24 50 | omega.verbier@omega.ch
Plissé - Pearl White
