Miu Miu Brand
Miu Miu Unveils Its 2025 Holiday Campaign: A Cinematic Celebration Of Elegance And Heritage
Luxferity, 13.11.2025
A Holiday Tale of Modern Femininity and Timeless Heritage
Miu Miu unveils its Holiday Campaign 2025, a cinematic portrait of youth, heritage, and celebration. Captured through the lens of acclaimed photographer Angela Hill, the campaign features an exceptional cast — Gigi Hadid, Dede Mansro, Viola Sharp, and Ju Xiaowen — embodying the quintessential Miu Miu woman: free-spirited, confident, and effortlessly elegant.
Elie Saab Leather Bag (Black)
Set within the storied walls of an Elizabethan manor house nestled in the British countryside, the campaign evokes a poetic dialogue between past and present. Each frame, captured on Super 8 film and photographed on vintage analog stock, radiates authenticity and nostalgia, a tactile aesthetic that has become central to Miu Miu’s creative language.
Elie Saab Leather Bag (Gold)
A Meeting of Generations and Textures
Within the aged stone and weathered grandeur of the estate, ancient brickwork and scarred stones tell stories of time’s passage. Against this backdrop, the youthful cast’s freshness and modernity create a striking tension — a reflection of Miu Miu’s enduring fascination with contrasts.
Elie Saab Leather Bag (Marisa Green)
The campaign captures intimate holiday moments — laughter by the fireplace, quiet reflection in candlelit halls — underscoring the warmth and spontaneity that defines the festive spirit. Here, luxury is emotional, grounded in shared experience and self-expression.
Elie Saab Leather Bag (Nude)
Fashion As Narrative: The Miu Miu Wardrobe for the Season
The Holiday 2025 collection reimagines festive dressing through a lens of refined rebellion. A discreet shimmer enlivens crumpled and embroidered duchesse satin, patchworked shearling, and sequin-embellished knits. Liquid bias-cut satins, lingerie-inspired georgette, and ultra-feminine prints evoke sensual sophistication with an ease that defines Miu Miu’s DNA.
Elie Saab Leather Pumps (Black)
Footwear bridges tradition and innovation — from signature moccasins, loafers, slippers, and ballerinas, to knee-high stretch leather boots and pointed-toe grosgrain pumps that first graced the Fall/Winter runway. The brand’s beloved handbags — including the Wander, Arcadie, Pocket, Beau, Solitaire, and Backpack — return in classic hues and seasonal red, the perfect touch of festive allure.
Elie Saab Leather Pumps (Nude)
The Vision Behind The Lens
At the creative helm, Miuccia Prada continues to explore Miu Miu’s nuanced identity — where innocence meets intellect, and spontaneity embraces sophistication. Angela Hill’s direction and Lotta Volkova’s styling elevate this duality through visuals that are at once intimate and timeless, crafting a campaign that feels like a rediscovered home movie — personal, tactile, and profoundly human.
Elie Saab Leather Pumps (Red)
Credits
- Creative Director: Miuccia Prada
- Photography: Angela Hill
- Styling: Lotta Volkova
- Cast: Gigi Hadid, Dede Mansro, Viola Sharp, Ju Xiaowen
The Wave (Beige)
A Celebration of Contrasts
The Miu Miu Holiday Campaign 2025 stands as a testament to fashion’s ability to bridge eras and emotions. It invites viewers into a world where luxury is lived, not performed, where tradition meets transformation, and where the spirit of Miu Miu shines brighter than ever.
The Petit Wave (Black, Swarovski Crystal)
The Dune
The Petit Wave (Nude)
The Petit Wave (Stud Embellished)
