Miu Miu Brand
Miu Miu Fall/Winter 2025 Campaign “Femininities”: A Celebration Of Individuality And Modern Luxury
Luxferity, 26.08.2025
Miu Miu unveils its Fall/Winter 2025 campaign, “Femininities,” an exploration of identity, strength, and style that transcends traditional definitions of femininity. Presented through a series of striking portraits, the campaign captures a wardrobe that is both profoundly elegant and deeply modern—an embodiment of Miu Miu’s continued dialogue between fashion, individuality, and culture.
Flared Jacquard Pants
A Cast of Visionaries
A multi-disciplinary cast brings the campaign to life, each personality chosen for their unique expression of strength and artistry. Musician Towa Bird, actress and singer Lou Doillon, actress and model Rila Fukushima, acclaimed actress Myha’la, entrepreneur Kylie Jenner, artist and model Yura Romaniuk, and rapper Cortisa Star form a collective vision of femininity that resists singular definition.
Chevron Off-Shoulder Midi Dress
Photographed by Lengua and styled by Lotta Volkova, each portrait radiates intimacy against a backdrop of moiré silk, where color and texture enhance the aura of individuality.
Stud Embellished Cady Jumpsuit
Fashion Language Reimagined
The Miu Miu Fall/Winter 2025 collection redefines the codes of femininity through unexpected juxtapositions:
- Bras and lingerie references emerge in satin dresses, bias-cut skirts, and delicate pointelle knits.
- Menswear-inspired tailoring in soft felted wools offers a sculptural counterpoint, concealing and revealing in equal measure.
- Straight-leg trousers, mid-length skirts, and understated sweaters distill femininity into a pared-back elegance.
- Pastel hues and shimmering Lurex transform simplicity into the ethereal, while bold checks in mustard yellow, crimson, forest green, and purple invigorate classic silhouettes.
Jersey Long Dress (Absinthe Green)
Every piece speaks to the fluid spectrum of femininity, where overt sensuality gives way to subtle sophistication, and athleticism merges seamlessly with archival bourgeois accents.
Lace Up Cady Short Dress
Accessories and Attitude
Accessories elevate the collection into the realm of luxury lifestyle essentials. Cloche hats, brooches, and stoles bring heritage refinement, while pointed-toe pumps, knee-high boots, and sneakers embody versatility. The campaign also highlights the house’s icons—the Aventure bag—alongside new seasonal handbags designed for the modern woman.
Jersey Long Dress (Marchesa Orange)
Each element, from footwear to tailoring, underscores Miu Miu’s vision of confidence, attitude, and free-spirited elegance.
Printed Cotton Midi Dress
Timelessly Modern
More than a seasonal narrative, “Femininities” is a manifesto: a celebration of individuality, an honoring of the body, and a statement on fashion’s ability to transform archetypes into personal expression. With its unique cast and thoughtful direction, the campaign asserts that luxury today is not only about what one wears, but how one embodies it.
Silk Long Dress
Lace Up Cady Jumpsuit
Flowering Necklace
Elie Saab Leather Bag (Diana Red)
Credits:
• Creative Director: Miuccia Prada
• Photography: Lengua
• Styling: Lotta Volkova
• Cast: Towa Bird, Lou Doillon, Rila Fukushima, Myha’la, Kylie Jenner, Yura Romaniuk, Cortisa Star
