MCM Worldwide Brand
MCM X Milk And Honey London Collaborate On Limited-Edition Release
Luxferity, 12.07.2022
German luxury fashion house MCM has joined forces with London’s premium Grillz adornment leaders, MILK & HONEY LONDON, in a specialty collaboration that celebrates artisanal craftsmanship.
The limited edition capsule collection of tooth-gems marks a new product inception for both brands, with an offering that delivers exquisite tooth-embellishments.
Using traditional Goldsmiths’ methods, constructed from the finest, specialty-sourced 18k gold, all pieces are co-designed by MCM X MILK & HONEY LONDON and intricately produced by Grillz specialists MILK & HONEY LONDON in their studio, based in the renowned jewellery district of Hatton Garden.
These distinctive limited editions are available only in the UK and connect with MCM’s 45-year-strong legacy of pioneering self-expression, embracing the zeitgeist and progressive- luxury. This union sees the continuation of MCM's series of championing and spotlighting exceptional creatives through cross-arts partnerships and special projects.
These highly coveted, precious tooth-gems symbolise a moment of visual communication that heroes the UK’s strength of independent-lead artisanal innovation, while inviting all to embrace self-adornment for every tooth-type and smile.
“This project directly embraces the legacy of London’s perpetually vibrant, creative youth -culture that tirelessly continues to drive and elevate stylistic relevance. The partnership has been a collaborative union that delivers an exciting new offering for both brands, that highlights MCM’s tradition of luxury, and MILK & HONEY LONDON’s artistry to present a totally unique style-statement speaking to the expressive high-style leaders and creatives of the UK and beyond,”MCM Global Brand Officer, Dirk Schönberger.
"This collaboration with MCM x MILK & HONEY LONDON holds a significant importance in storytelling, the evolution of Black culture through the celebration of the intersection between music, streetwear and high-fashion. MCM x MILK & HONEY LONDON is a collaboration that pays homage to both the past and present, embracing the pioneering style-influence of cultural icons, connecting to MCM's long standing legacy of supporting artists within music and fashion sectors, allowing for this moment to happen. In this partnership we are exploring and celebrating the importance of true traditional craftsmanship and innovation; values grounded deep in the fabric of both brands. Our aim is to authentically continue to carry the culture forward, whilst redefining contemporary Luxury, for today’s consumer,”MILK & HONEY LONDON Co-Founder/ Creative Director/ Designer-Solange Garcia.
CREDITS
MCM @mcmworldwide
MHL @milkangoney.london
Model: Kozy @bozykozy
Model: Akira Reid @akira_reid
Photographer/ Director Josh Trigg @joshtriggdirector
DOP/ Cinematographer James Chegwyn @jameschegwyn
Lighting Assistant: Luca Pricy
Hair & Makeup: Kareem Jarche @kareemjarchemakeup
Casting Director Marquee Miller @marqee
Creative Studio / Creative partnership AS Creatives @as.creatives.co
With special thanks to MCM, Global Brand Officer: #DirkSchoenberger
With special thanks to MCM, Art Director @timorschmitt
About MCM (Modern Creation München)
MCM is a luxury lifestyle goods and fashion house founded in 1976 with an attitude defined by the cultural Zeitgeist and its German heritage with a focus on functional innovation, including the use of cutting-edge techniques. Today, through its association with music, art, travel, and technology, MCM embodies the bold, rebellious, and aspirational. Always with an eye on the disruptive, the driving force behind MCM centres on revolutionising classic design with futuristic materials. Appealing to the 21st Century Global Nomad generation - dreamers, creatives, and digital natives - MCM’s millennial and Gen Z audience is genderless, ageless, empowered, and unconstrained by rules and boundaries.
MCM is currently distributed online and in 650 stores worldwide including Munich, Berlin, Zurich, London, Paris, New York, Hong Kong, Shanghai, Beijing, Seoul, Tokyo, Middle East and more. For further information about MCM: www.mcmworldwide.com.
About MILK & HONEY LONDON
Co-founded by Solange Garcia, entrepreneur, creative and Grill designer, MILK & HONEY LONDON was originally born to serve the female grill collector, in a space typically underrepresented by women. MILK & HONEY LONDON was specifically created to transform the experience of premium Grillz and experimental lifestyle accessories. Creativity and storytelling is at the centre of all that they do, from intricate designs to outlandish couture mouth jewellery.
MILK & HONEY LONDON is founded upon a lifelong commitment to celebrating black culture, whilst again redefining contemporary luxury, using traditional craftmanship, and future innovations to create a product that encapsulates what happens at the centre of this important intersection. MILK & HONEY LONDON’s mission is to drive inclusivity through their space and via creative concepts for individual clients or special projects.
The focus of MILK & HONEY LONDON is about reimagining luxury classics, through the lens of black culture by rewriting the narrative of our community, and pushing it forward, keeping the history and storytelling alive, whilst combining traditional jewellery goldsmithing techniques with modern innovation and technology to create wearable art.