MCM Worldwide Brand
MCM X Crocs Collaborate On Limited-Edition Release
Luxferity, 29.06.2022
German luxury fashion house MCM joined forces with global footwear brand Crocs, Inc. to reimagine the Classic Clog in two distinct styles, available exclusively at MCM boutiques and mcmworldwide.com.
Together through remixing iconic elements of both brands' DNA, the styles inherently lend themselves to summer as must-have collectibles.
For the launch, MCM drew inspiration from its past and present, most notably its signature belt-bag for one of the styles featuring a mini belt-bag that is interchangeable and can also be worn as a fashion accessory. This style is also adorned with the brand's notable hardware, including 24-carat gold plated Jibbitz™ charms. A second style in a striking neon design features a playful bulldog motif in yellow and black and includes hardware details resembling a dog collar.
‘Through melding both our brands’ most celebrated aspects, Crocs’ Classic Clog design, and MCM’s iconic Visetos Monogram, product and hardware, we’ve introduced a unique must-have item in celebration of summer that will create excitement for our fans around the world.’Dirk Schönberger, Global Brand Officer MCM Worldwide.
The styles drop on June 29th with a worldwide rollout beginning at 9am EST / 3pm CET.
About MCM (Modern Creation München)
MCM is a luxury lifestyle goods and fashion house founded in 1976 with an attitude defined by the cultural Zeitgeist and its German heritage with a focus on functional innovation, including the use of cutting-edge techniques. Today, through its association with music, art, travel, and technology, MCM embodies the bold, rebellious, and aspirational. Always with an eye on the disruptive, the driving force behind MCM centers on revolutionizing classic design with futuristic materials. Appealing to the 21st Century Global Nomad generation - dreamers, creatives, and digital natives - MCM’s millennial and Gen Z audience is genderless, ageless, empowered, and unconstrained by rules and boundaries.
MCM is currently distributed online and in 650 stores worldwide including Munich, Berlin, Zurich, London, Paris, New York, Hong Kong, Shanghai, Beijing, Seoul, Tokyo, Middle East and more. For further information about MCM: www.mcmworldwide.com.
About CROCS Inc.
Crocs, Inc. (Nasdaq: CROX) is a world leader in innovative casual footwear for women, men, and children, combining comfort and style with a value that consumers know and love. The vast majority of shoes within Crocs' collection contain Croslite™ material, a proprietary, molded footwear technology, delivering extraordinary comfort with each step.
In 2022, Crocs declares that expressing yourself and being comfortable are not mutually exclusive. To learn more about Crocs or our global Come As You Are™ campaign, please visit www.crocs.com or follow @Crocs on Facebook, Instagram and Twitter.