MCM Earned World-Reowned Butterlfy Mark Certification From Positive Luxury

The German fashion luxury house MCM have earned the world-renowned Butterfly Mark certificate. This is a milestone on MCM’s vision on sustainability, set up to be achieved by 2030.

Hailed as one of the world’s leading sustainability platforms by several global fashion industry players, Positive Luxury helps luxury organizations accelerate their adaption to the new climate economy, by powering its Butterfly Mark. The Butterfly Mark certification is earned by businesses that are actively innovating to accelerate towards a new climate transition, helping to advance inclusive growth through more sustainable business practices.

The trust mark is tangible, independent evidence to consumers and other stakeholders that a luxury business is operating in line with the highest standards of sustainability across the entire value chain.

With this certificate MCM strives further on its smart luxury mission: setting emissions reduction targets which are grounded in climate science through the Science Based Targets initiative (SBTi); furthering climate and ecosystem protection by increasing closed-loop production; and by prompting innovation, circularity, and inclusive growth.

This is another important step of MCM to become more responsible. While MCM has already announced in 2018 to be fur free on all products, it today uses eco fake fur, as well as Econyl, Re-Silk, Tencel, Koba and Bananatex and others alike in its collections. Further, all leather goods are being produced with only LWG certified leather material. The brand is also extensively working to use more innovative material in the future, such as visetos material which is bio-mass based.

"We are delighted that MCM earned the Butterfly Mark Certification powered by Positive Luxury. They have earned their certification, as a result of incorporating measurable environmental, social and governance practices into the everyday operations. From conscious design, climate accounting and working with their suppliers in order to become one of the world’s leading sustainable fashion companies by 2030 - we are honoured to work with MCM leadership team in order to achieve their goals,”Diana Verde Nieto, Co-Founder of Positive Luxury.

“It’s important to be transparent on our path to becoming a sustainable luxury brand. At MCM we truly believe that it is our responsibility to drive sustainability. There is much more work to do, but we’re taking the right steps and are investing in the right initiatives. We believe it is urgent to create change within the fashion industry and want to be a positive example of innovation and progress for all sustainability targets,”Dirk Schönberger, Global Brand Officer at MCM.

By joining the Positive Luxury brand community, MCM will continue to aim in exceeding standards set for social and environmental frameworks. More about MCM’s positive commitment here: mcmworldwide.com 

ABOUT POSITIVE LUXURY

Since 2011 Positive Luxury has been accelerating organisations' adaptation to the new climate economy. Our ESG+ products and services enable companies to manage risk, embed innovation and credibly foster consumer trust. Organisations that we certify receive the Butterfly Mark, a globally respected trust mark – independently verified evidence that they meet the highest standard of sustainability best practices across all four pillars of our framework.

ESG+ ASSESSMENT

Our proprietary ESG+ (Environmental, Social, Governance, and Innovation) assessment framework is the only one designed for the specific social, environmental and material risks of the luxury industry.

THE BUTTERFLY MARK

The Butterfly Mark certification is an independent trust mark awarded to luxury brands, retailers and suppliers that evidence tangible action to making a positive impact on nature and society. It has been created in consultation with the Positive Luxury Sustainability Council of over 22 leading global organisations and is rigorous, independent, and in line with the latest international standards and best practices.

ABOUT MCM (MODERN CREATION MÜNCHEN) 

MCM is a luxury lifestyle goods and fashion house founded in 1976 with an attitude defined by the cultural Zeitgeist and its German heritage with a focus on functional innovation, including the use of cutting-edge techniques. Today, through its association with music, art, travel and technology, MCM embodies the bold, rebellious and aspirational. Always with an eye on the disruptive, the driving force behind MCM centers on revolutionizing classic design with futuristic materials. Appealing to the 21st Century Global Nomad generation - dreamers, creatives and digital natives - MCM’s millennial and Gen Z audience is genderless, ageless, empowered and unconstrained by rules and boundaries. MCM is currently distributed online and in 650 stores worldwide including Munich, Berlin, Zurich, London, Paris, New York, Hong Kong, Shanghai, Beijing, Seoul, Tokyo, Middle East and more. For further information about MCM:  www.mcmworldwide.com.