MCM Presents Its New Campaign: Back To School

It’s never too late to get Back to School – which is why luxury fashion house MCM is celebrating the largerthan-life era of locker rooms and recess. Showcasing the bright side of academic days, The MCM Back to School campaign is centered around youthful friendship and the playful communal spirit found between classes, with a focus ranging from adorable puppy-blazoned ready-to-wear to rebellious street art motifs.

Featuring an exciting line-up from MCM’s AW22 collection, the MCM Back to School campaign celebrates the brand’s eye-catching range of backpacks – including the all-new and positively striking Stark Backpack in MCMotor Visetos, with its mix of contemporary and retro design manifested in jaggedly energetic patterns and neon palettes. To keep warm on a cool playground, the campaign also features puffer jackets in dazzling pink and slick black, as well as sweaters featuring the charming antics of the favorite Haus canine, M Pup.

Be the envy of the lunch queue with MCM’s high-end footwear, stand out in the science lab clad in one of the brand’s sensational polo shirts, and make your yearbook photo remarkable with a Visetos Monogram bucket hat. From the morning’s first lecture to the glorious ring of that final bell, the MCM Back to School campaign invokes lasting memories and unforgettable classroom adventures.

The collection is available in August 2022 in-store and online worldwide.

WWW.MCMWORLDWIDE.COM

About MCM (Modern Creation München)

MCM is a luxury lifestyle goods and fashion house founded in 1976 with an attitude defined by the cultural Zeitgeist and its German heritage with a focus on functional innovation, including the use of cutting edge techniques. Today, through its association with music, art, travel and technology, MCM embodies the bold, rebellious and aspirational. Always with an eye on the disruptive, the driving force behind MCM centers on revolutionizing classic design with futuristic materials. Appealing to the 21st Century Global Nomad generation - dreamers, creatives and digital natives - MCM’s millennial and Gen Z audience is genderless, ageless, empowered and unconstrained by rules and boundaries. MCM is currently distributed online and in 650 stores worldwide including Munich, Berlin, Zurich, London, Paris, New York, Hong Kong, Shanghai, Beijing, Seoul, Tokyo, Middle East and more. For further information about MCM: www.mcmworldwide.com.