MCM Hosts Star-Studded Event With Headliner Peggy Gou At Coachella

Global luxury fashion house MCM celebrated the return of Coachella with a star-studded lineup.

The event called LUMEN celebrated the reemergence of in-person engagement and was headlined by notable DJ and friend of the brand, Peggy Gou. Notable guests enjoyed a well curated setlist and a plethora of immersive branded experiences including a DJ booth with a metaverse inspired dance floor brought to life with projection mapping and special-effects content, a mobile Scent Bar installation with samples of MCM’s signature Eau de Parfum, and a custom-built MCM Trunk Suitcase Bar for content creation.

As a special gift, guests received a collectors T-Shirt adorned with a symbolic design inspired by peace and hope considering the current global climate.