MCM Introduces Its New Autumn / Winter 2022 Collection: “Rebuild-Remake-Reform”

For Autumn / Winter 2022, German luxury fashion house MCM defines life by movement. Inspired by the very essence of action and vitality, MCM is introducing a significant shift from the usual seasonal structure: Rather than releasing a single static collection, AW22 stays in continual motion, with the collection spread over three distinct capsules.

This flurry of inventive transformation epitomizes the continual evolution of the Haus. Yet is also serves as an energetic response to a ceaselessly changing world, one powered by youth, motion, and sustainability. As there can be no change without rebellion, a breaking down of old patterns and structures in order to make way for the new, all three capsules capture the spirit of youthful insurgency and innovation.

“This season continue to play with construction and deconstruction to create a silhouette that combines classic tailoring with sportswear elements. There’s a lot of energy in this juxtaposition – something we will evolve and expand to create a new luxury statement.” – Dirk Schönberger, Gobal Brand Officer MCM Worldwide.

AW22 starts with the frenzied freedom of the summer months. The SUMMER SPORT CAPSULE takes its influence from a diverse range of subcultures and styles, including music and skateboarding scenes, embodied by shorts, shirts, and T-shirts featuring bold colors and vibrant logos – including the stunning introduction of the multicolor Cubic camouflage monogram. A fresh take on an unmistakable design, the Cubic camouflage fuses the aesthetics of street art with a sophisticated urban architectural structure.

This vibrant and varied selection is tied together by a denim motif, unifying the summer capsule’s ready-to-wear, full-time wear, and range of accessories with a blue cotton-woven palette. Crucially, this first phase of AW22 also introduces the newest member of the MCM Zoo: The adorable M Pup, a lovable French Bulldog who appears on ready-to-wear, sweaters, and leather accessories throughout all three capsules.

The second MCM AW22 selection catches up with the cool winds of autumn. The NEW FORMAL CAPSULE has its inspiration in the very origins of MCM, when the Haus was founded with a focus on travel and mobility. Shifting to a palette accentuated by black and deep green, the selection combines soft wool and mohair knits with sleek leather, crafted with modern cuts which form powerful silhouettes. Here is an entirely different form of motion, one informed by motorsports and racing-inspired accessories, featuring color-blocked boots alongside contemporary biker jackets.

“I’ve always been fascinated by the attitude and aesthetics of motorsports, the thrill and the excitement. And as a brand that comes from leather goods, there’s a natural fit there. So we really tried to infuse this collection with the spirit of a modern motocycle lifestyle.” – Dirk Schönberger, Gobal Brand Officer MCM Worldwide.

The SUSTAINABLE WINTER CAPSULE serves as the last destination for MCM AW22. Here, reconstruction and renewal take the form of sustainable winter styling; the all-encompassing warmth of biodegradable quilted nylon is combined with the guilt-free opulence of pink faux fur, bringing a range that brims with eco-conscious confidence and energetic luxury. Layering knitwear with puffer styles in a variety of fearless colors, this capsule brings winter into fashion-forward motion, adding vibrancy and dynamism to the colder months.

Individually, each of MCM’s three AW22 capsules present a vibrant and uplifting story of regeneration and recreation – but when placed together they form an essential journey, one defined by an unmatched kinetic intensity; a foray into the world to come. As fresh Cubic camouflage transforms into soft knits and then on into ecological warmth, MCM offers a multifaceted, multi-stage collection which serves as a powerful reminder that change is an asset, and movement is everything.

About MCM (Modern Creation München)

MCM is a luxury lifestyle goods and fashion house founded in 1976 with an attitude defined by the cultural Zeitgeist and its German heritage with a focus on functional innovation, including the use of cutting edge techniques. Today, through its association with music, art, travel and technology, MCM embodies the bold, rebellious and aspirational. Always with an eye on the disruptive, the driving force behind MCM centers on revolutionizing classic design with futuristic materials. Appealing to the 21st Century Global Nomad generation - dreamers, creatives and digital natives - MCM’s millennial and Gen Z audience is genderless, ageless, empowered and unconstrained by rules and boundaries.

MCM is currently distributed online and in 650 stores worldwide including Munich, Berlin, Zurich, London, Paris, New York, Hong Kong, Shanghai, Beijing, Seoul, Tokyo, Middle East and more. For further information about MCM: www.mcmworldwide.com.