MCM Reveals New Vintage Jacquard Monogram

In collaboration with Highsnobiety, German luxury fashion house MCM partners up with creative collective Sucuk & Bratwurst for the unveil of a new monogram – a first in the brand’s history.

For Fall / Winter 2021, MCM celebrates its 45year European heritage by releasing the Vintage Monogram Jacquard capsule collection. Within the collection, MCM’s iconic Visetos Monogram is reimagined with a vintage aesthetic woven into the fabric with traditional techniques of The Bauhaus textile school. The complex processes followed by meticulous craftsmanship have defined the essence of luxury fashion since its inception. To bring this new interpretation of the Visetos to life, MCM worked with Berlin creative collective Sucuk & Bratwurst and the seminal fashion and culture agency, Highsnobiety to create an exclusive 3D monogram animation.

Known for their polished esoteric renderings, the team behind Sucuk & Bratwurst met in kindergarten where they were all part of the ladybug class. A symbol of luck and diligence, the ladybug has since been their lucky charm, following the team throughout their journeys and eventually solidifying its place as Sucuk & Bratwurst’s logo.

Drawing inspiration from the brand’s 45year history, Sucuk & Bratwurst’s custom 3D monogram animation features a ladybug with the well-known MCM logo on its body. Resting on a flower and eventually flying towards the camera, the ladybug slowly metamorphoses into the MCM logo, with the texture and pattern visible on its wings. The ladybug reference is closely connected to MCM’s timeless laurel and diamond logo, with the underlying forms bearing close similarity. The animation is also representative of the transition from MCM’s classic Visetos Monogram to the launch of the first new monogram in the history of the brand.

“To kick off our 45th anniversary, we wanted to introduce a collection which is designed to nod towards the past yet look towards the future through a new material treatment. Berlin-based artist collective, Sucuk & Bratwurst - renowned for their bold, otherworldly imagery across two and three dimensional realms - are the perfect partners to conceptualize the metamorphosis of our monogram. I’m confident that our partnership with Highsnobiety will convey the mood, attitude and essence of our latest monogram treatment”. Dirk Schönberger, MCM Global Creative Officer

The Vintage Jacquard Monogram is created in three timeless colorways; antique grey, modern blue, and royal red. The capsule includes iconic handbags and silhouettes such as the Stark, Tote, Klassik, Satchel and the Wilton Chain. Key accessories are the Home Slippers and Bucket Hat, key sneaker styles range from the Terrain to the Slip On.

The product assortment is available in-store and online from June 1^st, 2021, at mcmworldwide.com.

About MCM (Modern Creation München)

MCM is a luxury lifestyle goods and fashion house founded in 1976 with an attitude defined by the cultural Zeitgeist and its German heritage with a focus on functional innovation, including the use of cutting edge techniques. Today, through its association with music, art, travel and technology, MCM embodies the bold, rebellious and aspirational. Always with an eye on the disruptive, the driving force behind MCM centers on revolutionizing classic design with futuristic materials. Appealing to the 21st Century Global Nomad generation - dreamers, creatives and digital natives - MCM’s millennial and Gen Z audience is genderless, ageless, empowered and unconstrained by rules and boundaries.

MCM is currently distributed online and in 650 stores worldwide including Munich, Berlin, Zurich, London, Paris, New York, Hong Kong, Shanghai, Beijing, Seoul, Tokyo, Middle East and more. For further information about MCM: www.mcmworldwide.com.