Genny Brand
GENNY Introduces Nicola Peltz Beckham As The Face Of The Fall/Winter 2025–2026 Campaign
Luxferity, 05.09.2025
Italian luxury fashion house GENNY has announced Nicola Peltz Beckham as the new face of its Fall/Winter 2025–2026 advertising campaign. Selected by Sara Cavazza Facchini, the Maison’s Creative Director, Nicola embodies the refined elegance, confidence, and authenticity that define the contemporary GENNY woman.
“Nicola represents the GENNY woman: elegant, sophisticated, and with a touch of boldness. Her expressive strength and personal style embody the values of our brand, which celebrates authenticity and inner determination,” says Sara Cavazza Facchini.
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A Bond of Heritage and Values
Beyond her global recognition, Nicola shares with Cavazza a devotion to family as a core value. Her personal connection to GENNY traces back to an archival blouse once shown to her by her mother — a symbol of style that transcends generations and a spontaneous link to the Maison’s heritage.
This multi-layered relationship deepens Nicola’s resonance as the face of the campaign, where fashion, family, and heritage merge into one narrative of luxury modernity.
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The FW25/26 Collection: A Celebration of Modern Femininity
The Fall/Winter 2025–2026 collection is defined by timeless yet innovative elements:
- The tassel, reimagined as a symbol of feminine power and sensual movement.
- Tailored suits in shades of white, red, and champagne, harmonizing architectural precision with sensual silhouettes.
- A deep red evening gown, emblematic of passion, determination, and contemporary allure.
These looks illustrate GENNY’s commitment to modern femininity — refined, self-aware, and effortlessly sophisticated.
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Captured Through a Mediterranean Lens
The campaign is brought to life by the Morelli Brothers, whose work blends Italian vision with Los Angeles-inspired aesthetics. Their photography captures luminous, cinematic imagery that balances glamour with authenticity.
Styling was entrusted to Alex White, who emphasized Nicola’s personal strength and elegance through a curated wardrobe that reflects the Maison’s codes of luxury.
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GENNY’s Continued Journey
With Nicola Peltz Beckham as its ambassador, GENNY continues its trajectory of redefining global luxury for the modern woman — one who is confident, sophisticated, and deeply connected to her identity and values.
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This campaign reaffirms GENNY’s role as an architect of contemporary elegance, offering creations that transcend fashion seasons while celebrating a woman’s inner strength.
