Genny Brand
Genny Opens New Boutique In Via Sant'Andrea In Milan
Luxferity, 19.06.2025
GENNY, a symbol of Made in Italy feminine elegance, opens its new boutique in the heart of the Quadrilatero della Moda, at Via Sant'Andrea 1. This space is conceived as a temple of beauty and femininity, where fashion, art, and design engage in harmonious dialogue.
Bubble Gum Big Bang Handbag
The new boutique is a tribute to the contemporary woman, designed as a space where she can feel welcomed, represented, and celebrated. Creative Director, Sara Cavazza Facchini, states: "I am constantly searching for that infinite beauty that shines in my women. With my clothes, I want them to feel profoundly at ease, enveloped in elegance and harmony, in tune with their body and essence."
Gold Baby Blossom Earrings with Mother Of Pearl
Inside the boutique, every detail reflects the aesthetic identity and values of the Maison. The iconic orchids, a symbol of GENNY, transform into handmade plaster sculptures that bloom on the walls, expressing a sense of delicacy and strength. Elegant and refined gold metal hangers echo the precious details of the fashion collection, creating a visual link between the environment and the garments. The floor is adorned with round carpets that evoke the "Orchid Jungle" print, rendered in shades of pink, immersing the client in a sophisticated and all-encompassing sensory experience.
The boutique is much more than a commercial space: it's a declaration of intent, an emotional and visual experience that tells the GENNY vision of an evolved, free femininity in continuous dialogue with art and design.
